comscore Flipkart Acquires Gaming Startup Mech Mocha’s IP and Team | BGR India
News

Flipkart Acquires Gaming Startup Mech Mocha’s IP to Strengthen Gaming Strategy

Currently, the gaming platform Mech Mocha is available in seven Indian languages. Also, there are more than 10 games on this platform.

  • Published: November 4, 2020 1:03 PM IST
Flipkart-adds-voice-search

Walmart owned Flipkart announced to strengthen its gaming strategy and it has acquired the Intellectual Property (IP) of Mech Mocha on Tuesday. However, the deal amount has not been disclosed. Mech Mocha is a mobile gaming startup company that operates ‘Halo Play’, the country’s first live social gaming platform. Also Read - Kratos from God of War is now available in Fornite

Mech Mocha has the support of investors such as Essel Partners, Bloom Ventures, and Shanwei Capital. The company said on Tuesday that Mech Mocha’s gaming team and co-founder will also join Flipkart with the company’s acquisition of IP. The team will step up its gaming efforts under the leadership of the company’s vice-president Prakash Sikaria. Mech Mocha CEO Co-Founder Arpita Kapoor said that the focus is on digital apps across the country through Vocal for Local. In such a situation, Flipkart’s strategy of moving towards gaming allows us to be part of a larger ecosystem, which helps us to create unique social gaming experiences for Indian users. Also Read - Flipkart Black Friday sale: 5 best smartphone deals you must consider

Arpita Kapoor, co-Founder, and CEO of Mech Mocha said – Also Read - Flipkart Black Friday Sale is an endless list of asterisks with no real savings

“With ‘Vocal for Local’ being the focus for digital apps across the nation, this strategic backing of Flipkart provides us an opportunity to be part of a larger ecosystem that helps us create unique social gaming experiences for Indian users.”

She further added, “We look forward to being a part of the Flipkart ecosystem and leveraging the Flipkart Cloud Platform, Super Coins, Reward Store, and Flipkart Ads platform to strengthen the platform for our users.”

Flipkart Claims on Social Media Gaming Platform

Social media gaming platforms have registered an increase in the last few years due to the increase in mobile users. Also, in the era of social distancing, online gaming demand has increased. Currently, the gaming platform Mech Mocha is available in seven Indian languages. Also, there are more than 10 games on this platform. It includes Indian multiplayer games such as Ludo, Carrom, Snake Ladders, and Cricket.

Prakash Sikaria, Vice-President at Flipkart said,“We see many first-time e-commerce users come online through formats such as video and games, as they build familiarity with the medium. Our observations of Flipkart GameZone, reflects this trend as we see a strong correlation between casual gamers becoming early shoppers on Flipkart for their digital journey.”

 

For the latest tech news across the world, latest PC and Mobile games, tips & tricks, top-notch gadget reviews of most exciting releases follow BGR India’s Facebook, Twitter, subscribe our YouTube Channel.
  • Published Date: November 4, 2020 1:03 PM IST



new arrivals in india

Vivo V20 Pro
Vivo V20 Pro

29,990

Xiaomi Mi 10T
Xiaomi Mi 10T

35,999

Xiaomi Redmi 9i
Xiaomi Redmi 9i

8,299

Xiaomi Mi 10T Pro
Xiaomi Mi 10T Pro

39,999

Infinix Hot 10
Infinix Hot 10

9,999

Vivo V20 SE
Vivo V20 SE

20,990

Vivo V20
Vivo V20

24,990

Micromax In 1b
Micromax In 1b

6,999

Micromax In Note 1
Micromax In Note 1

10,999

OnePlus 8T
OnePlus 8T

42,999

Samsung Galaxy F41
Samsung Galaxy F41

15,499

Apple iPhone 12 Pro Max
Apple iPhone 12 Pro Max

1,29,900

Apple iPhone 12 Pro
Apple iPhone 12 Pro

1,19,900

Apple iPhone 12 Mini
Apple iPhone 12 Mini

69,900

Apple iPhone 12
Apple iPhone 12

79,900

Poco X3
Poco X3

16,999

Realme Narzo 20A
Realme Narzo 20A

8,499

Realme Narzo 20
Realme Narzo 20

10,499

Realme Narzo 20 Pro
Realme Narzo 20 Pro

14,999

Oppo F17
Oppo F17

17,990

Samsung Galaxy M51
Samsung Galaxy M51

24,999

Poco M2
Poco M2

10,999

Oppo F17 Pro
Oppo F17 Pro

22,990

Realme 7 Pro
Realme 7 Pro

19,999

Realme 7
Realme 7

14,999

Xiaomi Redmi 9A
Xiaomi Redmi 9A

6,799

Vivo Y20
Vivo Y20

12,990

Xiaomi Redmi 9
Xiaomi Redmi 9

8,999

Nokia 5.3
Nokia 5.3

13,999

Motorola Moto G9
Motorola Moto G9

11,499

Realme C15
Realme C15

9,999

Realme C12
Realme C12

8,999

Samsung Galaxy Note 20
Samsung Galaxy Note 20

77,999

Xiaomi Redmi 9 Prime
Xiaomi Redmi 9 Prime

9,999

Oppo Reno4 Pro
Oppo Reno4 Pro

34,990

Samsung Galaxy M01 Core
Samsung Galaxy M01 Core

5,499

Realme 6i
Realme 6i

12,999

Asus Rog Phone 3
Asus Rog Phone 3

49,999

OnePlus Nord
OnePlus Nord

24,999

Infinix Smart 4 Plus
Infinix Smart 4 Plus

7,999

Xiaomi Redmi Note 9
Xiaomi Redmi Note 9

11,999

Samsung Galaxy M01s
Samsung Galaxy M01s

9,999

Vivo X50 Pro 5G
Vivo X50 Pro 5G

49,990

Vivo X50 5G
Vivo X50 5G

34,990

Realme C11
Realme C11

7,499

Poco M2 Pro
Poco M2 Pro

13,999

Realme X3
Realme X3

24,999

Realme X3 SuperZoom
Realme X3 SuperZoom

27,999

Tecno Spark Power 2
Tecno Spark Power 2

9,999

Oppo A12
Oppo A12

9,990

Oppo A52
Oppo A52

16,990

Samsung Galaxy A21s
Samsung Galaxy A21s

15,999

Oppo Find X2
Oppo Find X2

64,990

Motorola One Fusion Plus
Motorola One Fusion Plus

17,499

Samsung Galaxy A31
Samsung Galaxy A31

20,999

Samsung Galaxy M01
Samsung Galaxy M01

8,999

Samsung Galaxy M11
Samsung Galaxy M11

10,999

Infinix Hot 9 Pro
Infinix Hot 9 Pro

9,999

LG Velvet
LG Velvet

Price Not Available

Xiaomi Mi Note 10 Lite
Xiaomi Mi Note 10 Lite

Price Not Available

Apple iPhone SE 2020
Apple iPhone SE 2020

42,500

Honor 30 Pro
Honor 30 Pro

Price Not Available

Honor 30
Honor 30

Price Not Available

OnePlus 8
OnePlus 8

44,999

OnePlus 8 Pro
OnePlus 8 Pro

54,999

Xiaomi Redmi Note 9 Pro
Xiaomi Redmi Note 9 Pro

13,999

Motorola Moto E4
Motorola Moto E4

8,999

Samsung Galaxy On Max
Samsung Galaxy On Max

9,775

nubia N2
nubia N2

15,999

Karbonn K9 Kavach 4G
Karbonn K9 Kavach 4G

5,290

Motorola Moto C Plus
Motorola Moto C Plus

6,999

Best Sellers