Flipkart has been quite clear about its mobile-only ambitions, and in line with this philosophy, the e-commerce giant has bought Appiterate. The Delhi-based company s expertise is in targeting and engaging consumers on smartphones, ETTech reports. Also Read - iPhone SE 2020 with Rs 10,901 discount during Flipkart Big Saving Days sale: Check the dealAlso Read - Flipkart Big Saving Days sale dates, top mobile deals announced: Check details here
Appiterate helps e-commerce companies target consumers better through push notifications and in-app messages. With Flipkart planning to go mobile-only within the year, the company s intentions to buy the firm are quite clear. Also Read - Boult Audio Freepods Pro with micro-subwoofer, dual mics launched in India: Price, specifications
Following the announcement that Myntra will shut down its website on May 1, Flipkart s VP Michael Adnani was quoted as saying that the e-commerce firm too will shift to an app-only model within a year. He further said how traffic from mobile had grown nearly 10 times, from the six percent it contributed a year back.
Post the acquisition, Appiterate s team will join Flipkart, and the company s technology will be integrated into the Flipkart s mobile app. “Their innovative platform and tech team will bring deep mobile capabilities to the table which is a key focus area for Flipkart,” Nishant Verman, Senior Director, Corporate Development-Flipkart said.
Neither of the companies have revealed the financial details of the deal.