After the success of Xiaomi and Motorola, Flipkart has attracted a lot of brands’ attention who now want to sell their products exclusively on the e-commerce site. Economic Times reports that Flipkart has been approached by almost 70 brands and they are planning to do exclusive launches with at least 30 global brands next year. Also Read - Best laptops under Rs 40,000 in July 2021: Mi Notebook 14, Asus VivoBook 14, and moreAlso Read - Friendship Day gifting ideas for your young tech-savvy besties under Rs 5,000
The brands will not necessarily be in the smartphone segment. “The criterion to select the brands is based upon needs of Indian consumers and whether they are getting that product at the price they want,” Michael Adnani, vice-president for retail at Flipkart told the publication. Also Read - RedmiBook laptop launching on August 3, Mi Notebook-like design and colours teased
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Meanwhile, Xiaomi’s VP Hugo Barra is very happy with his exclusive friendship with Flipkart. “We plan to launch newer models exclusively on Flipkart in 2015, which includes Mi 4 smartphone,” he said.
Online channels eradicate the need to bear overhead costs which often up the price of a product, and instead enables online stores to sell the same product with a less price tag. Additionally, the product is delivered to a customer’s doorstep, often at no additional cost, making it extremely convenient for the buyer. All of this has culminated various brands to finally take notice of e-commerce as a suitable platform for launch. Flipkart is also the sole marketplace for several fashion and apparel brands like Diesel, Debenhams and Kenneth Cole Reaction.
The report states that even Snapdeal is planning to tie-up with 450 brands over the next year, however not all will be exclusive. Snapdeal sold the Jolla smartphone and tablet exclusively this year, and has tied up with brands such as auto maker Mahindra and Tata Housing for exclusive product sales online this year.