With the advent online shopping, many users are turning to e-commerce as their proffered way to shop. Many shopping websites have their apps for heavy smartphone consumers to shop on-the-go. In a survey done by Opera, it is revealed that Flipkart leads the market for mobile shopping in India. Last year, this title was held by OLX and Quikr in a virtual tie for the top spot for India’s mobile shoppers, however, over the last year, Flipkart has grown its market presence tremendously and is now the market leader.
To promote its mobile app further, Flipkart is currently conducting an app-only sale for five days. On many occasions, Flipkart and other shopping sites like Amazon provide lucrative discounts and offers by purchasing goods via the mobile app.
The survey also reveals online shoppers’ habits. It observed that people used desktops to shop during the week, while they prefer their smartphones to shop on weekends. Mobile traffic comparatively, on weekdays, dips very low, the lowest being on a Friday. Users prefer to shop via desktops on these days as they might be at work.
Additionally, October is the most active time for mobile shopping in the India. The total market for active mobile online shopping is speculated to increase over 35 percent. Just over the last one year, Indian’s shopping via mobile apps has grown by over 106 percent. This year, October was packed with sales, including pre-Diwali and Dussehra festival sales. Flipkart’s Big Billion Day sale also happened in October, alongside Amazon and Snapdeal’s mega sales.
On a global scale, Amazon remains the leader but there are some relative newcomers that have taken strong leadership positions in other regions such as Berniaga in Indonesia, Alibaba in China and MercadoLibre in Latin America.