Even though the Big Billion Day bought massive revenue to Flipkart, it also attracted miffed retailers, electronic giants and government authorities who weighed in heavily on the predatory pricing on that day.
To make matters worse, the site was functioning at its worst best and bought along enough negative social chatter to force the founders to write an apology letter to all its customers. Now, in order to assure that such glitches do not be a part of their future sales, Livemint reports that Flipkart is strengthening its quality assurance team and considering working with companies that provide cloud-based solutions to handle massive traffic increases on days when it has a sale on.
Citing anonymous sources, the report said that the company is now building a large quality assurance and systems testing team under Srivalli Arkalgud, who was hired from software maker Intuit two months ago. This team’s sole responsibility is to test the strength and quality of programming code written by Flipkart engineers for the site. The company is also working with Google’s cloud services team to see if it can move its storage management on such days when its servers may not be able to handle increase in traffic.
The sources revealed that the whole catastrophe on October 6 was unprecedented and even though preventive steps were taken, the traffic was beyond expectation. “It is completely incorrect that there were warnings that were ignored. We had contingency plans in place for addressing these issues with stress testing to identify the potential failure points. But, as Sachin had mentioned in his email to customers post the billion day sale, the traffic on that day ended up being much higher than what we had anticipated in all scenarios,” Flipkart spokesperson told the publication via email.
Meanwhile, the sources further stated that the company is seeing its biggest management churn in 18 months with as many as five senior executives leaving the company since September. Kalyan Krishnamurthy, senior vice-president, retail; Nipun Mehra, senior director, retail; Suraju Dutta, vice-president, supply chain strategy; Siddharth Das, chief operating officer of Flipkart’s now defunct payment system PayZippy; and Dharmarajan K., senior director, customer service, have all left Flipkart.