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Flipkart does an Amazon: Buys Diwali Dhamaka domain name to put water on its sale

Amazon had tried to steal Flipkart's thunder on the ‘Big Billion Day’ sale by buying the domain bigbillionday.com. So essentially those who typed bigbillionday.com, automatically got transferre

amazon diwali dhamaka

Amazon had tried to steal Flipkart’s thunder on the ‘Big Billion Day’ sale by buying the domain bigbillionday.com. So essentially those who typed bigbillionday.com, automatically got transferred to Amazon India’s homepage. Now, returning the favor and first spotted by Firstpost, Flipkart has bought the domain diwalidhamaka.co.in, which takes you to Flipkart’s homepage.

These small nudges and pokes between Indian e-commerce giants is no new thing. Flipkart had welcomed Amazon CEO Jeff Bezos to India with big posters of the Big Billion Day sales in Bangalore, with one poster just outside the Amazon office. Snapdeal used a leading newspaper to take potshots at Flipkart’s Big Billion Day sale. Even today, Snapdeal used the same newspaper ad tactic to take on Amazon’s six day Diwali Dhamaka sale.

Flipkart received a lot of flak from buyers on the day of sale for error messages and payment issues that marred the whole shopping experience. Today was no different, and Amazon India also faced the same ire of customers as its pre-Diwali sale started on the wrong footing. At the beginning of the day, many users were unable to access the site while others were unable to see any deals. However, that issue has since been rectified.

Meanwhile despite all the issues, Flipkart claims it got a billion hits and sold products worth $100 million on the day of its sale. Snapdeal too was claiming something similar on the day, claiming it garnered sales worth Rs 1 crore a minute.

Update: We did a bit of further digging and found out that Flipkart does not own the domain and does not have anything to do with this incident. The registered owner of the domain diwalidhmaka.com is, infact, a girl named Anjali (no further information can be divulged to protect personal details), and through a telephonic conversation, she confirmed to BGR India that she indeed owns the domain, but declined to have any connection with Flipkart. “I did it just like that, for fun” she told us.

  • Published Date: October 10, 2014 7:02 PM IST
  • Updated Date: October 10, 2014 10:32 PM IST