comscore Flipkart gifts first few mobile phone customers latest smartphones as part of anniversary celebrations

Flipkart gifts first few mobile phone customers latest smartphones as part of anniversary celebrations

Flipkart is honoring the very first mobile phone buyers all over the country by visiting them and presenting them new phones.

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Flipkart has completed a decade of successful operations in the country and the e-commerce portal has announced Big 10 celebrations to mark the milestone. Though the site sold multiple products in the country, it started selling mobiles phones on the platform only in 2013. Since then, the e-commerce site has sold millions of devices through the portal. In order to celebrate, Flipkart is honoring the very first mobile phone buyers by visiting them and offering them latest smartphones under the new ‘Month of Customers’ initiative for the month of July. Also Read - Nothing Ear 1 gets a temporary price cut on Flipkart: Here's the new price

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Through a press statement, Flipkart announced the initiative. Flipkart officials from the mobile phone department will travel all over the country to meet the very first mobile phone buyers and honor them with new devices. The entire mobiles team, which is led by Ajay Yadav and Ayyappan R at Flipkart will visit the customers in cities like Agartala (Tripura), Ajmer (Rajasthan), Allahabad (U.P.), Bellary (Karnataka), Sambalpur (Odisha), Trichy (Tamil Nadu) and Ujjain (Madhya Pradesh), besides cities like Kolkata and Hyderabad and present them with the smartphones. Also Read - Flipkart, the Walmart-backed e-retailer ventures into healthcare sector with Flipkart Health+

Just a year of beginning operations in the mobile phone department, Flipkart announced the “exclusive” initiative where the e-commerce portal partnered with mobile phone manufacturers to launch the devices exclusively on Flipkart. The phones would not be available even in the physical retail stores. Many brands like Samsung, Xiaomi, Motorola and others have been Flipkart exclusives for specific smartphones. The phones Flipkart is offering the customers now are also from the exclusive range and have been announced recently – Samsung Galaxy OnMax, Moto E4 Plus and Panasonic P55 Max. All the three devices were launched exclusively on Flipkart in July. ALSO READ:

“With this initiative, we want to thank our early customers for having faith and helping to bring us to this point,” said Ayyappan R, senior director and head of the mobile phones category at Flipkart.”Flipkart has shaped the industry in India by pioneering the exclusive launch concept. Coupled with innovations like Product Exchange, No Cost EMI and Buyback Guarantee, Flipkart has driven the adoption of smartphones in India. We re also working on other innovations that will make the experience of owning a smartphone even easier for our customers.” ALSO READ:

Earlier in the month, Flipkart had given 20 loyal Flipkart customers a behind-the-scenes walk in Flipkart offices to show them the daily operations. The customers also got a chance to interact with Flipkart executives and understand the delivery system as well as the operations better. The brand has a registered user base of over 100 million buyers and the numbers continue to rise. Apart from the decade celebrations, Flipkart is also looking to sign the dotted line over the Snapdeal merger this year. While Snapdeal rejected the previous offer, Flipkart is believed to have now sweetened the deal by offering $900 million.


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  • Published Date: July 23, 2017 3:19 PM IST

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