comscore Flipkart goes “app-only” for some products, creates outrage among shoppers
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Flipkart goes “app-only” for some products, creates outrage among shoppers

FLipkart app

Back in July, we learnt that Flipkart is planning to go app-only sometime in September, just like its subsidiary Myntra. Now, while Flipkart hasn t shutdown its website like Myntra, some of the products are now available to purchase exclusively through its app. Last month, the app-only sticker appeared on a handful of items, but now it has spread across several product categories. Also Read - iPhone 11, iPhone XR up for grab with massive discount on Flipkart Big Saving Days sale

It was first spotted by Techpp on Twitter, where shoppers tweeted about Xiaomi s Mi Pad page on Flipkart portal that did away with the Buy Now button, instead there is a note stating the product is available to purchase only on the app. Also Read - Flipkart Big Saving Days sale begins: Pixel 4a, Realme X7, Samsung Galaxy F62, more on discount

Also Read - Flipkart Big Saving Days smartphone deals: Pixel 4a is star of the show once again

When a shopper tweeted a screenshot to Flipkart asking about the move, the company replied from its official Twitter account saying, they are moving products to app only to ensure users can conveniently shop on the go.

Soon after some shoppers noticed app-only tag on some items, they took to Twitter to vent their frustrations. While not many appreciate this move, it appears the e-commerce site is witnessing the same kind of backlash it did when they forced users to install Myntra app. This has been causing an outrage among shoppers who are not comfortable shopping via the app.

The plan of going app-only was reportedly announced by Flipkart s chief product officer Punit Soni at a town hall meeting in July. This was also hinted by the VP Michael Adnani, that Flipkart will also take the Myntra route, and go app-only within a year.

Speaking at MobileBeat 2015 earlier this year, Soni gave a glimpse at Flipkart s growing obsession with mobile. He talked about how mobile plays a big part in the total transactions on Flipkart, with nearly 70 percent of the transactions coming from mobile devices. This is up from 15-20 percent in July last year. Flipkart has already shut down its mobile website, and users are now forced to download the app to browse through the site on their smartphone.

With the rapid increase in smartphone users in India and the rising mobile Internet adoption, Flipkart s move to go app-only might make sense. However, there are still lots of shoppers who prefer the web, especially when it comes to buying expensive products. They prefer checking out bigger photos, compare side-by-side with other shopping portals, check reviews and other things, which is not convenient on a smartphone display.

While it is apparent that more users are shopping from their phones, it would be ideal if Flipkart offered the same shopping experience irrespective of the device where the consumer is coming from.

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  • Published Date: September 22, 2015 12:54 PM IST
  • Updated Date: September 22, 2015 12:54 PM IST



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