Want the same or a similar dress to what your friend’s wearing? Now you can simply click a photo of the dress and search for it on Flipkart’s mobile app. Also Read - Flipkart, Amazon sale: Discounts on mobile phones, Smart TVs and more
Flipkart has introduced an Image Search feature on its mobile apps that lets users search for similar products simply uploading an image. The feature has been designed for the fashion department, and looks for similar products based on color, pattern or style. Also Read - Flipkart Big Savings Days sale begins for Plus users: Top 5 smartphones deals
“A lot of fashion purchase decisions are influenced by similar products seen by users. The image search feature provides a way to find similar products on Flipkart as well as reduces the search/ browsing time, making the overall product discovery and shopping experience simple,” Flipkart’s Chief Product Officer Punit Soni said. “This is in line with our ambition to create a very intuitive thoughtful mobile experience that is universally accessible to everybody, regardless of whether they use text or visuals to communicate with us.” Also Read - iPhone XR, iPhone 11 and iPhone 12 mini discounted in Amazon, Flipkart sale
This sounds like an interesting feature that has the potential to save a lot of time. Instead of typing in keywords, adding filters, and then endlessly scrolling, this will narrow down the search. The company says that it plans to use the in-built features such as camera and bring an offline-like experience with just a few clicks.
The feature is currently being tested in beta, and will soon be available on mobile apps via an update.