Flipkart has announced the launch of 2GUD, its new e-commerce platform solely dedicated to refurbished goods. The launch comes days after the e-tailer announced that it’ll be stopping all customer transactions on eBay India. Also Read - Flipkart Big Diwali Sale starts October 29, promises heavy discounts on mobiles and TVsAlso Read - Facebook will now make money from WhatsApp's in-app purchases
Initially, the products sold on 2GUD would include smartphones, laptops, tablets, and other electronic accessories. Over time, more products would be added to the platform. 2GUD marks Flipkart s first foray into the refurbished goods market, which is expected to touch $20 billion in the next 5-6 years. Also Read - Flipkart to acquire Rs 1,500 crore worth stake in Aditya Birla Group's Fashion retail
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The company says that all refurbished goods sold on 2GUD will be thoroughly tested and certified with warranty, so customers can buy without worrying about quality. A post-purchase warranty (ranging from 3-12 months) will applicable on all products and serviced through a network of service centers across India. For now, 2GUD is only accessible via mobile web browsers. It ll expand to desktop browsers and a mobile app soon.
As a market leader, Flipkart has always tried to solve for India and offer a more fulfilling shopping experience in every aspect. With 2GUD, we have removed the trust deficit that exists in the refurbished goods market, and along with the added convenience, are offering customers yet another avenue to access quality products at the most affordable prices,” Flipkart s CEO Kalyan Krishnamurthy was quoted as saying.
The refurbished goods market has remained highly fragmented and unorganised despite its size, primarily due to complex processes, and missing assurance on the quality of products. Unlike existing C2C platforms, 2GUD offers an organised space devoid of regular buyer-seller interactions, which simplifies the process for both parties. 2GUD further leverages Flipkart s capabilities in the service and support network to make it the preferred destination for certified, great-quality refurbished products,” Anil Goteti, Vice President of Flipkart (also heading 2GUD and Flipkart Marketplace) said.