Earlier this month, when Flipkart completed its acquisition of eBay India, one of the biggest positives to emerge was Flipkart gaining access to eBay’s global marketplace. Three weeks since the deal was completed, the Bengaluru-headquartered firm has launched the ‘Flipkart Global’ program through which it will sell products in about 200 countries. Flipkart Global will specifically push ‘Make in India’ items and target hordes of non-resident Indians across the globe. ‘Gold’ category sellers on Flipkart would be the first to gain access, ET reported. Also Read - Flipkart Big Diwali Sale starts October 29, promises heavy discounts on mobiles and TVsAlso Read - Facebook will now make money from WhatsApp's in-app purchases
eBay has over 170 million active customers globally. Flipkart’s new program will allow sellers to reach that entire customer-base. Flipkart will fulfill orders in partnership with country-specific carriers, similar to what Amazon does with the likes of Blue Dart, Aramex and DTDC in India. “This is a large opportunity for us. We are looking to build on it with our massive seller base, the expertise of eBay India along with Flipkart s technology and marketplace strength,” Anil Goteti, head of the Flipkart-eBay India combine, was quoted as saying. ALSO READ: Timeline: eBay India s 13-year journey has been dotted with highs and lows Also Read - Flipkart to acquire Rs 1,500 crore worth stake in Aditya Birla Group's Fashion retail
Some of the key products to be retailed first up include Indian handicrafts, jewelry, saris and accessories stuff that is unique to India and is likely to be in demand. Flipkart’s recently launched private label Billion would also gain prominence in international listings. The company has already tied up with international carrier services under its Global Powership program. However, products sold on eBay’s global platform will have no Flipkart branding as of now.
Flipkart, however, is not the first to give Indian sellers a global platform. Amazon, its biggest rival, rolled out its own global selling program in India in 2015. It allows local sellers to export products across categories like apparel, home furnishing, jewelry, handbags, shoes, beauty products and so on. Those orders are Fulfilled By Amazon (FBA) across nine international markets, including the US, the UK, Canada, Japan and France. Until a year ago, over 12,000 Indian sellers were selling on Amazon’s global selling platform. ALSO READ: Flipkart completes eBay India acquisition; will run it as an independent company
If reports are to be believed, Alibaba-backed Paytm Mall too is contemplating cross-border selling, starting with China. “We want to help 1,00,000 Indian SMEs sell in China. We will help them build a catalogue in the language and I want Indian brands ike Raymonds and Eicher Motors to sell in China,” Paytm founder-CEO Vijay Shekhar Sharma was quoted as saying. Flipkart would then have to contend with two of its biggest domestic competitors internationally too.