Flipkart has been chosen as the most preferred e-commerce platform ahead of Amazon, Snapdeal, Paytm and Shopclues, a latest survey revealed. The “E-tailing Leadership Index” survey was conducted by research firm RedSeer Consulting for the May-July period. The quarterly survey was conducted among 3,000 online shoppers across 30 cities and was split between population with equitable distribution of age group and gender. Flipkart scored the highest in all the three pillars — most trusted brand, best value proposition and great buying experience — on which the overall performance of various etailers was decided in the survey. Also Read - Flipkart Big Saving Days sale from Aug 6 to Aug 10: Details here
A recent study in July suggested that the E-commerce marketplace Flipkart has emerged as country’s most trusted brand and preferred online platform nationwide, according to a study conducted by research firm Red Seer Consulting. The survey titled “The Indian e-tailing Leadership Index” is based on over 3,000 customer interviews and 6,000 delivery instances across the country. Also Read - Happy International Friendship Day 2021: Best tech gifts under Rs 2,000
Flipkart was ranked overall number one in the study followed by Amazon,Snapdeal, Paytm and Shopclues. Flipkart was also voted best as the platform that offers maximum value for money. Some of the other key customer parameters where it scored the highest among all e-commerce platforms in India include, customer support, ease of return, refund and reverse pick up speed.
In March this year, Flipkart crossed the landmark of 75 million registered users, making it the first online retail marketplace to reach this milestone in a single country after US and China.
Recntly, traders body CAIT has filed a complaint with DIPP alleging that major e-tailers Amazon, Flipkart and Snapdeal are blatantly violating FDI norms. The Confederation of All India Traders (CAIT) has filed a complaint with the “DIPP against Amazon, Flipkart and Snapdeal for blatant violation of FDI Policy in e-commerce of the government”, CAIT said in a statement. When contacted, Snapdeal declined to comment on the matter. Amazon and Flipkart did not respond to e-mail queries.
With additional inputs