comscore Flipkart Ping brings social networking into online shopping
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Flipkart Ping brings social networking into online shopping

Flipkart today announced its new service called ‘Ping’. This is essentially a social network built on top of the Flipkart app, and is the company’s idea of adding a social angle to the whole e-c

flipakrt-ping-launched

Flipkart today announced its new service called ‘Ping’. This is essentially a social network built on top of the Flipkart app, and is the company’s idea of adding a social angle to the whole e-commerce shopping experience. Also Read - iPhone 11, iPhone XR up for grab with massive discount on Flipkart Big Saving Days sale

The idea behind Flipkart Ping is to basically let you chat and discuss with your friends when shopping for some product on the e-commerce site. You will also be able to share photos, wishlists, and the products in the cart with friends. The service automatically adds your friends via your smartphone’s Phonebook. If you invite a friend to Ping, they will get a SMS, and if he/she doesn’t have the app, they will be asked to install the app. Also Read - Flipkart Big Saving Days sale begins: Pixel 4a, Realme X7, Samsung Galaxy F62, more on discount

Flipkart’s Chief Product Officer Punit Soni says that Ping has been designed from scratch. In terms of the design and the UI, it looks quite similar to the Facebook Messenger, even the chatheads. It has also been optimized for India, keeping in mind the slow networks and the fact that a majority of users own a low-cost smartphone. Keeping this in mind, Ping is only 2MB in size, and has been developed to consume less data, less battery and is compatible with any smartphone running on Android 2.1 and above. Also Read - Flipkart Big Saving Days smartphone deals: Pixel 4a is star of the show once again

ALSO READ: Punit Soni talks about the future of e-commerce in India and why Flipkart is betting the farm on mobile

As mentioned above, in its current avatar Ping only lets you chat with friends. But Soni says that going forward, Ping will let buyers connect with sellers, customer service and other stakeholders in the e-commerce chain.

Flipkart Ping has initially launched with an invite model. In other words, only those with an invite will be able to use the new service. Every person who has an invite will also get another 10 invites to share with friends.

With inputs from Rajat Agrawal

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  • Published Date: August 25, 2015 1:40 PM IST
  • Updated Date: August 25, 2015 1:48 PM IST



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