Flipkart has diversified its product offerings and launched an online store dedicated to Banarasi sarees. This exclusive online Banarasi handloom saree store will house a wide range of weaves from the weavers in Varanasi and other parts of the country. Also Read - Flipkart Big Saving Days sale begins: Pixel 4a, Realme X7, Samsung Galaxy F62, more on discountAlso Read - Flipkart Big Saving Days smartphone deals: Pixel 4a is star of the show once again
This push will help bolster local and small-time saree weavers’ businesses, and give them a platform to sell their products online, and ultimately getting a wider reach. Flipkart’s efforts to get local weavers online began last year, when they tied up with Varanasi weavers for the Flipkart Karigaar Ke Dwaar initiative.
“We are confident that weavers will benefit from this store as this new model helps them control the price of their products and connect with millions of customers directly, Ankit Nagori, SVP Flipkart said.
Banarasi sarees are the finest sarees made of silk in India, which require great craftsmanship and karigari. Their demand is huge all over India and even abroad. The sarees will be listed in the price range of Rs 3,999 15,999.
The e-commerce giant has not revealed when the store will go live. There is no online store in India that offers Banarasi sarees online, as of now. Flipkart is going to conduct workshops for the local weaver to help them understand the jargon of online commerce. It will even give them marketing support, cataloging and packaging services as well as statistics on retail market trends to help gain more customers.
Just in December, Flipkart also went to Karnataka and offered the bolstering handicraft industry, a space on its online marketplace. It conducted workshops for about 120 sellers of handicrafts, home decor, furnishings, footwear, fashion jewellery and electronics on ‘how to grow their business online’.
Just like how Flipkart is opening a separate store for Banarasi sarees, e-commerce website Snapdeal joined hands with Rajasthan Small Industries Corp (RAJSICO) in December for online promotion and selling of the state s traditional handicrafts. It will create a special store exclusively for handicrafts from Rajasthan under the brand name Rajasthali, the flagship brand of the handicrafts marketing wing of The Rajasthan Small Industries Corporation Ltd. (RSIC), a Government of Rajasthan Undertaking.
Even Amazon India is reportedly working on getting small businesses and even kirana owners online, by offering them a payment gateway option on its sister site Junglee.