E-retailer Flipkart Thursday launched fashion files to provide content on lifestyle in association with Conde Nast Group for young customers. Also Read - Happy International Friendship Day 2021: Best tech gifts under Rs 2,000
“Targeted at fashion savvy Indian shoppers, the files will host a range of exclusive fashion diva/celebrity interviews, trend boards, brand and product stories along with lifestyle articles,” the city-based company said in a statement. Also Read - iPhone SE gets cheaper on Flipkart only for today: Get over Rs 11,000 flat discount
Bollywood actress Ileana D’Cruz will be the face of the files in its first edition, with contributions from fashion photographers like Rohan Shreshtha and Porus Vimadalal. Also Read - iPhone 12 for iPhone 11 launch price at Flipkart Big Saving Days sale, iPhone 12 Mini alse sees discount
“We aim to enhance the shopping experience of our style savvy customers through fashion content curated by experts. Combining commerce and content will give new dimension to our fashion category and make our e-platform a fashion destination for all,” Flipkart fashion head Mukesh Bansal said.
As a division of the US-based mass media firm Advance Publications, Conde Nast has 20 print and digital media brands, including Allure, Bon Appetit, Brides, Glamour, Vogue and Vanity Fair.
Flipkart offers 20 million products across 70 categories, including books, media, consumer electronics and lifestyle.