The e-commerce giant Flipkart has finally launched its much anticipated ‘Videos’ section and photo-feed on its Android app. Flipkart users can access the Flipkart Videos and Flipkart Ideas sections from the hamburger menu. One can access the hamburger menu by sliding from the left side of the screen. Talking about the newly introduced sections, Flipkart Videos is similar to the video streaming services out there. Moving to the second section, Flipkart Ideas is an image feed where users can follow influencers or brands for suggestions. This section will help users in discovering new products and likely behave like a hybrid of Instagram and Pinterest.
Flipkart Videos details
Both these sections are now available for Flipkart users on Android. Flipkart is likely to take on the likes of Amazon, Netflix, and other video streaming apps with its Videos section. This section will provide a curated range of movies and TV shows section to all Flipkart users. As noted by the report, Flipkart issued a statement regarding its Videos section. “Our video content offering is focused on three primary aspects, keeping in mind our understanding of the market: free, curated and personalized.”
It went on to state, “We believe that our customers shouldn’t pay extra for premium content and hence our offering is different from anything else that is currently available.” BGR India spotted that users need to log in to their Flipkart account to get access to Flipkart Videos and Flipkart Ideas sections. The report stated that Flipkart has teamed up with TVF, Dice Media, Viu, and Voot for an initial lot of content.
In the beginning, Flipkart asks users to select five options from a list of movies and TV shows available. The app will then use this selection and your watch history to generate recommendations. Flipkart is also likely to gradually grow the collection of content available online. The company currently offers content spread across romance, action, adventure, drama, mystery, and comedy genres. This section currently offers content in Hindi, Tamil, and Kannada. The report also noted that the section does not offer any Hollywood content at the time of writing.
Flipkart Ideas details
Flipkart Ideas is aimed at helping users in product discovery. Similar to Flipkart Videos, Ideas section also asks users to select any three areas of interest from a grid of different interests. The platform will then use this selection to curate a photo feed to the user. Flipkart issued a clarification that “Ideas” is aimed at providing a meaningful shopping experience to users. As part of the experience, Flipkart Ideas will take the user on a purchase journey.
The journey begins all the way from discovering a product through credible information to ideas on integrating the product in their lives. Users can also browse through, comment, like or share the products that they see on their feed. The company is also selling products under 14 interest areas including Fashion, Health, Gadgets, Food, and more. Flipkart users can also follow influencers for recommendations, education, and even inspiration.
Senior Vice President for Marketplace at Flipkart, Anil Goteti issued a statement. Goteti stated, “Flipkart Ideas improves users’ lifestyle with credible, inspiring and useful content, which will educate and inspire them in the purchase journey. There are a new set of consumers, the next 200 million shoppers, who have a variety of questions and seek to mimic their offline shopping experience, online.” He went on to add, “Flipkart Ideas is our effort to aid these consumers’ shopping journey; and we want to play our part in creating meaningful engagement while helping build familiarity with various brands and products.”