comscore Flipkart’s Big Billion sale kicks off on October 2; here's everything you need to know
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Flipkart’s Big Billion sale kicks off on October 2; here's everything you need to know

The third edition of Flipkart’s Big Billion Sale will begin on October 2. The five-day sale will continue till October 6.

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Flipkart has announced that it will be hosting its annual festive Big Billion Day sale this year from October 2 to October 6. This year the Indian e-commerce company will be bringing in discounts in over 80 categories of products, and offers like no-cost EMIs and product exchange schemes. Also, the sale will include special discounts in collaboration with particular banks, users of which will get additional discounts. Flipkart had hosted its first Big Billion Day sale two years ago, wherein in just 10 hours it had managed to garner sales totaling $100 million. The last year s Big Billion Day sale was exclusive to Flipkart s app users. So far, Flipkart hasn’t revealed whether this year’s sale will also be app exclusive or not. Also Read - iPhone 12 for iPhone 11 launch price at Flipkart Big Saving Days sale, iPhone 12 Mini alse sees discount

Also Read - Flipkart Big Saving Days sale begins for Plus members: Check top 5 deals on smartphones

Flipkart claims that this year s five-day Big Billion sale will be bigger and better . The sale will have discounts on fashion brands, smartphones, consumer electronics, smart televisions, home decor and home appliances. Flipkart also says customers can expect a stellar product line along with new launches and exclusive brand partnerships, across categories with some of the best deals. Announcing the dates, the Head of Category Design Organization, Flipkart, Kalyan Krishnamurthy said, This year, our key focus is to ensure maximum value to our consumers by making quality products affordable and accessible. Also Read - iPhone SE 2020 with Rs 10,901 discount during Flipkart Big Saving Days sale: Check the deal

He added further, Great offers and exclusive partnerships will give our customers more options to choose from, and our innovative consumer finance, delivery and installation for large electronics and product exchange programs will only add to the customer delight this festive season. With our well-oiled backend and supply chain systems, we are fully prepared to process a billion wishes well in time through this event of the year.

The Flipkart this year has a new campaign which claims to give a customer more in less money. It is released an interesting ad about the new campaign for the Big Billion sale.

Flipkart’s annual Big Billion Day sale takes place just around the festival season in the country. While the e-commerce company has seen huge demands during the sales, the last two editions haven’t been without glitches, ultimately affecting customers. Many complained that prices of some of products were increased to MRP instead of the previous selling price, to reflect a bigger discount. Also, people struggled to get through orders due to app and website crashes.

That said, Flipkart is looking to have a grander sale this year. Just yesterday we reported that Apple and Flipkart are partnering for online retail of the iPhone 7, which is launching in India on October 7. Under the deal, Flipkart will source iPhones directly from Apple, unlike earlier when it used to source them from third-party retailers in a marketplace model. Flipkart has a new microsite that indicates the iPhone 7 is coming soon. Right after the Big Billion Sale ends on October 6, the iPhone 7 sale from October 7 could be its own kind of a Big Billion Sale on Flipkart. ALSO READ: Apple, Flipkart partner for iPhone 7 online retail in India

Other than its notable partnership with Apple, Flipkart achieved another milestone this week. The Indian e-commerce platform announced that it now has over a 100 million registered users. In March, the e-commerce site had crossed 75 million registered users, and in just six months it has added another 25 million. ALSO READ: Flipkart crosses 100 million registered users

Rival Amazon, meanwhile, is also going to compete with Flipkart s Big Billion Day sale with its Great Indian Festival from October 1 to October 5. Like Flipkart, Amazon is too going to offer some big discounts and schemes on a wide range of products. It will be an intense battle between the two e-commerce giants, but for customers it will be a win-win situation.

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  • Published Date: September 23, 2016 2:57 PM IST
  • Updated Date: September 23, 2016 2:59 PM IST



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