Flipkart is set to follow the footsteps of its subsidiary Myntra and will go app-only from September. This news was announced by the company’s chief product officer Punit Soni who reportedly informed all Flipkart employees at a town hall meeting last week. Also Read - Motorola Edge 20 Pro India launch on October 1: Expected price, specifications and moreAlso Read - Motorola Edge 20 Pro India launch date teased on Flipkart: Expected price in India, specs
This move comes as there is a rapid increase in smartphone users in the country. Smartphone shipments have increased eight-fold in just three years with 80 million last year, from 10 million in 2011. A few months ago, VP Michael Adnani had also hinted that Flipkart will also take the Myntra route, and go app-only within a year. Flipkart’s spokesperson also did not deny the news and said that most of Flipkart’s traffic and sales came through mobile. The news was first reported by Times Of India. Also Read - Best smartphone deals on Amazon, Flipkart today: Xiaomi Mi 11X, Poco X3 Pro, Moto G40 Fusion, more
“India is gradually transitioning from a mobile first to a mobile only country. At Flipkart, we have been following a mobile first approach and 70%-75% of our total traffic is already coming from our mobile app. We are constantly experimenting with various aspects of our service to create the best shopping experience for our users on our app. Meanwhile, we continue to offer both desktop as well as mobile option for our customers,” the company’s spokesperson told the publication.
As soon as this news broke out, Twitter has been abuzz reacting to the news. Many users think that even though smartphone surfing is on the rise, the web is still their first choice to make all of their online purchases.
Now that Myntra has, and Flipkart is, going app only, I’ll probably end up going for Amazon only. Someone tell them this is a stupid move.
(@AGirlOfHerWords) July 7, 2015
Looks like Flipkart’s Myntra app bet paid off, as they’re apparently shutting their website too in September. pic.twitter.com/MxUFowfOju
Rohin Dharmakumar (@r0h1n) July 7, 2015
gregorylent (@gregorylent) July 7, 2015
@tinucherian I do all my online shopping on a computer, not mobile. Its faster & convenient with better interface. Ditto for max ppl i know.
Shubham Singh (@IND_Maverick) July 7, 2015
Pradeep Kumar (@Pradeepjunos74) July 7, 2015
Divyanshu (@dbanjaara) July 7, 2015
Flipkart: “We’re going app-only from September” Me: “But your website is no much better than th…” Flipkart: “App mujhe acche lagne lage”
Akshar (@AksharPathak) July 7, 2015
Anupam Gupta (@b50) July 7, 2015
Any reading material or explanations for app ONLY strategies like Flipkart’s? Dont understand why you would take away a store-door
Arnab Ray (@greatbong) July 7, 2015
Flipkart to go mobile-only too, from September. Would they also throw away laptops from their office and do the work on mobile itself? 🙂
Karthik Srinivasan (@beastoftraal) July 7, 2015
Flipkart has already shut down its mobile website, and users have to compulsorily download the app to browse through the e-commerce site on their smartphone. The company is currently valued at $11 billion and garners 10 million daily visits from around 45 million registered users in total.