HTC might soon have a new smartphone brand to challenge its market share in the European market. Two of the HTC’s ex-employees, Michael Coombes (former HTC sales head) and James Atkins (former HTC marketing head for the UK), have introduced a new smartphone brand which they have named as Kazam. The company has announced six new Android smartphones segregated under the Thunder and Trooper series. These smartphones do not come with any out of the box features, but have some other interesting benefits like free display replacement and more. Also Read - HTC Wildfire E Lite smartphone design leaks online
The Thunder series mainly comprises of the high-end smartphones from the company. It includes the Q4.5 smartphone with a 4.5-inch FWVGA screen offering 480×854 pixels resolution, powered by a 1.3 GHz quad-core processor with 1GB of RAM and 4GB of internal storage which can be expanded by up to 32GB with a microSD card. Then there is an 8-megapixel rear camera with autofocus, and a 2-megapixel front-facing camera. The phone runs on Android 4.2 Jelly Bean.
The Kazam Trooper series includes lower-end or mid-range smartphones like the Trooper X3.5 with a 3.5-inch (320×480) display, dual-core 1GHz processor and Android 4.2 Jelly Bean among other features. The Trooper X4.0 comes with a 4-inch (480×800) display with the rest of the features like on Trooper X3.5. The next in the series are the Trooper X4.5 with a 4.5-inch (480×854) resolution display and the Trooper X5.0 sporting a 5-inch with a 480×854 pixels resolution. The Trooper X5.5 comes with the largest display and has a 5.5-inch screen with 480×854 pixel resolution. All these smartphones run on the Android 4.2 Jelly Bean OS.
The interesting point of the brand is that the creators are promoting the brand by working on the area where HTC lagged the most – service support. The company claims it will replace broken displays for free in the first year.
There is no information given on the time of availability of these smartphones, but these are expected to get launched at CES or Mobile World Congress in early 2014.