Stepping up the battle in the Indian mobile handset market, homegrown firm Micromax has roped in Samsung India’s mobile and IT business chief Vineet Taneja as its new Chief Executive Officer. Micromax, the country’s second largest smartphone player, expects the move to help it further strengthen its position in the segment, which is witnessing explosive growth. Also Read - Micromax to launch new smartphones in India on December 15: ReportAlso Read - Looking for a smartphone at a budget? 5 best phones to consider under Rs 10,000
This move is a testimony to the vision and commitment that Micromax co-founders have of bringing in the best talent to build a strong organization and capitalize the opportunities in this environment of data devices explosion, Micromax co-founder Rahul Sharma told PTI. Also Read - Micromax In Note 1 Pro tipped to launch in India by September end
The appointment will help the company consolidate its strong presence in the market, drive global partnerships and strategic alliances, while strengthening the organizational capabilities within Micromax, he added.
Vineet will be an asset in our next phase of growth, his diverse experience will be a great addition to the Micromax leadership in India both from organizational set-up and business growth perspective,” he said.
With over 25 years of experience, Taneja has worked with consumer brands like Hindustan Lever, Nokia and Bharti Airtel, prior to Samsung. He holds a degree in engineering from IIT-Roorkee and is an alumnus of IIM-Kolkata. Previously, Taneja has also served as Chief Marketing Officer for Nokia India and as Vice President (Sales & Marketing) for the beverages and foods business at Hindustan Lever.
We are witnessing an inflection point in the smart devices globally. Therefore, it is a great opportunity for me to lead Micromax into its next phase of growth by consolidating and further strengthening its position in India, and looking at global markets to complete its transition of becoming a global force to reckon with, Taneja said.
The company’s former CEO Deepak Mehrotra had quit the firm in October last year, citing personal reasons, and Sharma was managing affairs in the interim.
Earlier this month, reports of Taneja quitting Samsung had surfaced, but the company had declined to comment saying it does not comment on rumor or speculation.
Similar to global trends, Samsung is the market leader in smartphone category in India too, a segment that grew almost three-fold to over 44 million in 2013. This surge was buoyed by a strong uptake of affordable devices made by local firms such as Micromax and Karbonn. While Samsung led the category (38 percent), Micromax had 16 percent, Karbonn (10 percent), Sony (5 percent) and Lava (4.7 percent) in the fourth quarter of 2013.
In the overall mobile phone segment too, it was the number one player with a 19 percent share in Q4 2013, according to research firm IDC.