Freedom 251: Ringing Bells announces 'cash on delivery' payment option for the world's cheapest smartphone

Ringing Bells has today announced a 'cash on delivery' payment option. Freedom 251 buyers won't have to provide card details, and will only have to pay when the smartphone reaches their doorsteps.


With the buzz around the Freedom 251 slowly subsiding, everyone’s waiting to see if the Noida-based Ringing Bells can actually deliver a 3G smartphone at Rs 251. With many still a tad wary about sharing financial details to buy a Rs 251 smartphone, the company has today announced a ‘cash on delivery’ payment option. It recently revealed that over seven crore had registered to buy the phone, but only 50 lakh handsets will be sold — 25 lakh online and 25 lakh via offline channels.

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Ringing Bells announced this new payment option on its Facebook page, saying that it will only be available for the first 25 lakh people who registered for the Freedom 251 online. As the name suggests, a customer will only need to pay for the handset when it arrives at their doorsteps. The company’s announcement follows,

Dear Customer,

In furthering our service to you, we, at Ringing Bells, have decided to offer “Cash on Delivery” terms vs the previous Offer of via “Payment Gateway” !!

By this, you, our esteemed Customer, will be required to make payment only when the phone is delivered to you.

We are in the process of compiling the emails and issuing these to first 25 Lacs registrations very soon.

We express our sincere gratitude for your kind support and look forward to your continued patronage.

Assuring you of our best intentions

Freedom 251 Team

Cash on delivery is the payment option everyone was looking forward to as it doesn’t require sharing any card details online. This became even more important when we found that the website wasn’t secure enough, and any hacker could get access to the private details.

ALSO READ: Ringing Bells to make Rs 31 profit on each Freedom 251 unit, says director Mohit Goel

Ringing Bells is under a lot of pressure to deliver since announcing a 3G smartphone that only costs Rs 251. The telecom ministry has ordered investigations into the matter to see if there is anything shady, considering a smartphone like this costs a minimum of Rs 2,300 to manufacture in the first place. Ringing Bells director however says there is nothing shady about his business, and in fact it will make Rs 31 profit on each Freedom 251 unit sold. Yesterday, Union Minister Ravi Shankar Prasad also warned the company that strict action will be taken if it failed to deliver the smartphone.

  • Published Date: February 25, 2016 10:29 AM IST
  • Updated Date: February 25, 2016 10:36 AM IST