Japan Display Inc.’s mass production of LCD panels with 18:9 aspect ratio will soon go on floors. JDI is collectively owned by tech giants Sony, Hitachi, and Toshiba. The company announced that the new LCD display measures 6 inches diagonally and is branded as “Full Active”. The display promises to offer a resolution of 1080 x 2160 pixels and it has thin bezels on sides. Also Read - Samsung and LG confirm presence at in-person CES 2022Also Read - E3 2021: What is it, entire schedule, how to watch livestream for free, what to expect
According to the Japanese manufacturer, the new breakthrough display panel is a result of new wiring layout and enhanced module assembly technologies. The new upgrades in place enabled JDI to decrease the width of the bottom bezel. Also, the new design is expected heavily contribute in new designs of smartphones in future. “This newly-designed LCD module structure will allow the size of a smartphone device to be nearly the same as the display size. It is expected that these features will contribute to create entirely new smartphone designs,” says the company. Also Read - God of War Ragnarok delayed until 2022: Here's why
The 18:9 or 2:1 Full Active LCD display also includes JDI s trademark Pixel Eyes technology, which improves the responsiveness of touch displays and allows proper functioning even with wet fingers. It is also said to be featuring deeper contrast level offering significant dark levels of black. Reports suggest that upcoming Sony Xperia smartphones could home the new Full Active display soon. ‘In addition, this LCD module is JDI’s proprietary second-generation Pixel EyesTM, which has thinner borders, a deeper black level, and can operate even with wet fingers,’ it added. ALSO READ: Sony Xperia XZ Premium Review: A true premium flagship smartphone in every sense
Although Sony partially owns the company, it has a history of import display from JDI. Reports suggest that upcoming Sony Xperia smartphones could home the new Full Active display soon. Sony has earlier announced to launch two new high-end smartphones later this year, and chances are that one of these two flagship smartphones could offer 18:9 display ratio.
On the contrary, Sony’s Marketing Director, Don Mesa recently said that the company will not be investing in anything of that sort, for the time being, Android Headlines reports. Well, it is worth mentioning that Sony’s performance in the smartphone market has not been an outstanding one for a couple of years. Only handful of Sony smartphones has been able to thrive in the otherwise unforgiving market. So, a sudden ‘radical shift’ and Sony experimenting with manufacturing strategies might just be a task of contemplation for the company.
However, even if Sony adopts to the 18:9 aspect ratio display panels, it will not be the first company to do so. LG already launched its LG G6 flagship smartphone with the 18:9 or 2:1 aspect ratio, earlier this year. So, this apparently takes off the risk of educating consumers of a 2:1 display for Sony.