It’s that time of the year when late night cabs see heavy business, as personal vehicle driving is not considered as the safest option. Also, transport is aways a problem on New Year’s Eve, with less buses, no empty taxis and roads shut in certain areas. As the party goers gear up for tonight to call in the New Year, Uber is cashing in on the business opportunity and has announced a surge in pricing during peak hours tonight.
Uber has advised all its app users via email that surge pricing will be activated during rush hours. It has also said that consumers will be intimated of the fare rise in advance, and people could also opt for sharing the cab ride for ease on pockets. Both these features are embedded in the app.
Uber writes in its email, “On New Year’s Eve, everyone is looking for rides at exactly the same times. We expect the highest demand — and fares — between 12:30AM and 2:30AM. For the most affordable rides, request right when the ball drops at midnight or wait until later for prices to return to normal.”
So there you have it, either you book a cab before, or after the two-hour slot, or pay the extra price. We do not know yet by exactly how much the prices will increase, that remains to be seen. We’ve contacted Uber, but haven’t received any reply at the time of filing the story.
Meanwhile, Delhi government has lifted its ban on Uber, and allowed web-based cab aggregator services like it to ply in the Capital if they abide by new rules. The new guidelines are a part of the revised Radio Taxi Scheme 2006 issued by the Department of transport of the Delhi government.