With Sachin Tendulkar playing is final test series for India, BCCI has started a Twitter campaign where anyone can get an autographed photo of the master blaster with a personalized message. To get one, Twitter users need to send a tweet to @BCCI with the hashtag #ThankYouSachin.
Essentially, BCCI has a few stock photos with a number of message templates along with Tendulkar’s autograph. On sending a tweet, it adds the sender’s name on one of the stock photos and one of the message templates.
Nevertheless, it is an innovative campaign and a good way for everyone to snap up some Sachin memorabilia.