Chinese smartphone maker Gionee is set to launch new smartphones in India today as it plans to challenge the likes of Xiaomi, Oppo and Vivo. Although details of these new smartphones are under wraps at this moment, it will be the first major announcement from the company as it once again tries to counter other Chinese brands in the country.
The event set to start at 11.30AM in the capital comes with the tagline “Tranform The View”, which confirms these new phones will be the first devices from Gionee to sport new taller display. The teaser also shows two phones suggesting Gionee will have two new smartphones for the Indian market. Gionee is launching new smartphones in the country as its operations in China are speculated to have worsened in the past few quarters.
The new smartphones from Gionee being launched today are expected to be priced in the Rs 9,000 to Rs 15,000 price segment. This is one of the fastest growing segment in the Indian smartphone industry and a space being dominated by Xiaomi. With a sub-Rs 15,000 price, Gionee’s new phones will be taking on Xiaomi Redmi Note 5 Pro and newly launched Asus ZenFone Max Pro M1.
Early this week, Asus launched the ZenFone Max Pro M1 in strategic partnership with Flipkart. The smartphone uses the same Snapdragon 636 SoC found on Redmi Note 5 Pro but undercuts Xiaomi’s offering with cheaper price tag and stock Android experience. The strategy seems to have worked in favor of Asus with most industry observers calling it one of the well-priced smartphone from Asus in really long time.
According to Counterpoint Research, the Indian smartphone market remained flat in the first quarter of 2018. Xiaomi remains the leader with a market share of 31.1 percent followed by Samsung with 26.2 percent and Vivo with 5.8 percent. This is the first time, the top five smartphone brands control 70 percent of India’s smartphone market.
Watch: Xiaomi Redmi Note 5 Pro Video Review
For Gionee and other smartphone, it also turns out to be an opportunity to tap into the rest of the 30 percent market share that is scattered between multiple brands. The larger question will be can Gionee challenge Xiaomi and other Chinese brands and does it have the pedigree to sustain its operations in this ever competitive smartphone market.
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