In line with PM Narendra Modi’s ambitious Make in India initiative, Gionee mobile phones will soon be manufactured in Haryana. The Chinese company has signed an MoU with the state government to set up its phone manufacturing hub with an initial investment of Rs 500 crore which, later on, would be increased to Rs 1,500 crore. The Memorandum of Understanding (MoU) was signed in the presence of chief minister Manohar Lal Khattar and state industries minister Vipul Goel by chairman, Gionee Mobiles, Liu Lirong and Haryana State Industrial and Infrastructure Development Corporation (HSIIDC). Also Read - Gionee Max Pro with 3GB RAM launched: Price in India, specificationsAlso Read - Best phones under Rs 6,000: Infinix Smart HD 2021, Redmi 7A, more
Goel said that the Mobile Manufacturing Hub would be set up over an area of 40-50 acres in Faridabad and would provide employment to 28,000 people in next three years. This, he said, would be a major project in Faridabad and more such projects would come up in other areas of the state, according to an official release. Gionee plans to manufacture about six lakh mobiles per month. Also Read - Gionee M12 with 48MP camera, 5100mAh battery launched in Nigeria
Currently, about 60 percent of Gionee s devices sold in India are manufactured locally at facilities run by Foxconn (Tamil Nadu) and Dixon (Noida). In addition to a manufacturing plant, Gionee is also set to spend around Rs 400 crore in marketing and other branding activities in the next few months. In line with this aim, the Chinese company roped in Bollywood actress Alia Bhatt as its new brand ambassador, and is also in discussions with another celebrity.
According to a recent report by research firm IDC, smartphone shipments in India grew 17.1 percent sequentially to 27.5 million units in April-June quarter. Chinese vendors like Lenovo, Xioami, Gionee and Vivo were among the primary drivers of growth. The shipments have revived after two successive quarters of decline. Samsung led with 25.1 percent market share followed by Micromax (12.9 percent), Lenovo (7.7 percent), Intex (7.1 percent) and Reliance Jio (6.8 percent). Gionee currently controls five percent of the market, and by next March aims to touch the 7-10 percent mark.