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Gmail is getting AI-based high-priority notifications on iOS

Gmail's new high-priority feature will help reduce notification clutter on smartphones

  • Published: June 15, 2018 5:26 PM IST
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A few months ago, Google announced that it was redesigning the Gmail and bringing some new features to the smartphone app. One of the important features of that list is “high-priority” notifications. This feature is powered by AI and enables Gmail to understand which emails are important for you to see and which you can skip for later. It is an initiative by Google to help reduce the number of push notifications on the smartphone.

According to VentureBeat, the feature is now being rolled for Gmail on iOS apps, with a version for Android coming soon. Once updated, the “high-priority” notification alert will sit at the top of the app. You can try out the feature by clicking on the “TURN ON” button, or opt out by simply clicking on “No THANKS”. That said, you can change your preference from the settings later.

The high-priority feature isn’t all that new. It has existed on Google’s secondary email application called Inbox for almost a year now. Google plans on getting other features from that applications as well. However, the company knows how important Gmail is to most people, and making bigtime changes in one go can cause issues. Hence, Gmail is adopting new features at a much slower pace.

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In other news, Google recently confirmed that it will be rolling out the new design of Gmail application for smartphones in the coming month. The company made the announcement through a blog post earlier in June.

  • Published Date: June 15, 2018 5:26 PM IST