Google adds yet another startup to its kitty with the acquisition of San Francisco-based JetPac that designs mobile apps, according to the announcement on the firm’s website late Sunday night. Also Read - The Indian connect: From Parag Agrawal to Sundar Pichai, Indian minds are ruling the tech world
Started in 2011, JetPac has created a mobile application that uses pictures from various social networking sites to create city guides. The app is currently available for iOS but will be removed from the App Store on September 15. Also Read - Google News Showcase gets support for Malayalam and Bengali
“We’ll be removing JetPac’s apps from the App Store in the coming days, and ending support for them on 9/15,” stated a posting on JetPac’s homepage. Also Read - Over 600 illegal loan lending apps available on different App stores in India: RBI report
The app essentially uses social networking sites to create city guides. These guide are full of ‘top 10’ lists of things to do in particular locations, mostly focused on the most popular places to go. For example, it scans through Instagram photos to match types of people with locations they’re frequenting. Therefore one can use the app to see what places are most frequented in a city by various personalities like pet lovers, foodies and many more.
The financial terms of the acquisition weren’t disclosed. In 2012, Google had acquired Frommer’s travel guide but sold it back less than a year later. In 2011, Google had acquired Zagat for $125 million but nothing much has come out of it either. It will be fascinating to see what Google makes out of JetPac.