comscore Google acquires Moodstocks to boost image recognition capabilities in smartphones

Google acquires Moodstocks to boost image recognition capabilities in smartphones

Moodstocks' technology has been touted as 'Shazam for images'.


Google today announced the acquisition of a startup based out of Paris, called Moodstocks. The company’s expertise includes leveraging the power of machine learning for image recognition on smartphones. The API has been available for developers for quite some time now, and they describe the technology as ‘Shazam for images’. The details of the deal though have been kept under wraps. Also Read - Google News Showcase gets support for Malayalam and Bengali

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“We continue our machine learning and research efforts, and Moodstocks is another proof of our involvement in the matter. We look forward to working with Moodstocks team and see what we can develop together,” Vincent Simonet, Head of R & D center of France Google wrote in a blog post.

Moodstocks was founded in 2008, and its team will become a part of Google’s R&D team in Paris. The acquisition also means that the company will ‘soon’ discontinue its API and SDK. Google, however, doesn’t specify how it plans to incorporate Moodstocks’ technology into its own apps and services.


The Paris-based startup confirmed the deal with Google in a note on the website. “Today, we re thrilled to announce that we ve reached an agreement to join forces with Google in order to deploy our work at scale. We expect the acquisition to be completed in the next few weeks. Our focus will be to build great image recognition tools within Google, but rest assured that current paying Moodstocks customers will be able to use it until the end of their subscription.”

This announcement comes days after Twitter acquired Magic Pony. The London-based startup too had its focus in the fields of machine learning and artificial intelligence (AI). CEO Jack Dorsey was quoted as saying that Magic Pony s technology would be ‘used to enhance our strength in live and video and opens up a whole lot of exciting creative possibilities for Twitter’.

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  • Published Date: July 6, 2016 5:47 PM IST
  • Updated Date: July 6, 2016 5:50 PM IST

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