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Google acquires VFX firm ZYNC to bolster its cloud computing products

Lapping up yet another company, Google has acquired ZYNC — a visual effects cloud rendering company that worked on movies like Star Trek Into Darkness, the Oscar-winning American Hustle and Tran

ZYNC

Lapping up yet another company, Google has acquired ZYNC — a visual effects cloud rendering company that worked on movies like Star Trek Into Darkness, the Oscar-winning American Hustle and Transformers: Dark of the Moon among others. The financial terms of the deal have not been disclosed but the search giant said Zync will be joining Google’s Cloud Platform team following the announcement. Also Read - Android 12 Developer Preview: Requirements, How to install and more

Founded five years ago, Zync uses cloud computing to create easy-to-use visual-effects services. Zync software uses online tools to take 2-D or 3-D models and make them look more realistic. The company is managed by VFX artists who have experience at premier facilities like Digital Domain, ILM and GenArts. Also Read - Don’t Google Search these vulnerable topics: You will thank us later

Google’s product manager, Belwadi Srikanth sheds light on the need of a skilled team of visual artists and designers alongside a highly powerful infrastructure to create amazing special effects in videos. Also Read - Google Recorder Web app released, allows Pixel users to access all recordings on desktop

With Zync’s technology, movie studios, like other businesses that have already hopped on the cloud-computing train, can also reduce the cost of visual effects. Even smaller studios that might not otherwise have the chance to enhance their movies with effects can now do so. Google plans on charging studios by the minute for use of Zync’s services.

Zync alerted users that they will offer an improved product once it becomes part of Google, including more scalability, more host packages and better pricing. “With a friction-free, affordable, and elastic rendering solution, visual designers and artists in the industry can continue to do their best work,” said Zync on its website.

Currently, Zync is optimized to work on Amazon’s EC2 service, but the acquisition will now have the software integrated into Google’s Cloud Platform. Talking about acquisitions, Google recently also bought product-design firm Gecko to bolster the efforts of Google X, the search giant’s experimental division that carries out its most ambitious projects.

For the latest tech news across the world, latest PC and Mobile games, tips & tricks, top-notch gadget reviews of most exciting releases follow BGR India’s Facebook, Twitter, subscribe our YouTube Channel.
  • Published Date: August 27, 2014 5:38 PM IST
  • Updated Date: August 27, 2014 5:49 PM IST



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