Earlier today, Google’s ad servers suffered an outage, which caused millions of ads disappearing from sites across the web. The outage lasted for less than an hour and caused blank spaces to appear in place of advertisements and many sites were loading quite slowly as well, Gigaom reports. Also Read - Flipkart Big Saving Days 2021 sale: Top deals on mobile phones to look at
The tool that suffered an outage was DoubleClick, which is an ad tool meant for publishers. The failure is also said to have affected YouTube ads, and Google’s AdSense platform. The publication notes that the outage was limited to sites dependent on Google’s ad servers, and not websites that rely on AOL’s ad server or Facebook-owned Atlas. Also Read - Google's Tensor chipset on Pixel 6 series will be manufactured by Samsung: Nikkei
While it is not clear the extent to which this outage has affected publishers, a report on International Business Times claims that such an outage could cost “a million dollars an hour” in revenue. Also Read - Google Pixel 6 wallpapers now available for download: Here’s how to get them
As you would expect social media and web forums were abuzz with people talking about how websites were not loading properly and noticing blank spaces in place of ads. A large number of users however reveled in the ad-free Internet, and encouraged people to surf the Internet without ads affecting their browsing experience.
Evidently Google’s Ad Server is down for the entire Web. A Web without Ads! Watch it while you can.
— Dan Costa (@dancosta) November 12, 2014
If the Internet looks different today, it’s because a lot of websites are missing one key thing: Ads. Thank Google. http://t.co/L8sWyoFHrM
— Jeff Nash (@JeffNash3) November 12, 2014
today, the internet has integrity. Google’s DFP (ad server) is down so there are little to no ads on websites now. http://t.co/ajT9jmNjIY
— emily chen (@3milychen) November 12, 2014