Along with the launch of its first ever in-house device in September, Google has also proudly launched its new Artificial Intelligence (AI) based messaging app, Google Allo. While the app made a lot of noise at the time of its release, even after six months of being rolled out, it failed to gain popularity among its users. At least in India, it has failed to compete against its competitors like WhatsApp and Facebook Messenger. Also Read - WhatsApp COVID-19 relief efforts: How you can get resources during the pandemicAlso Read - Good news! Jio users can now check COVID-19 vaccine slots on WhatsApp - here's how
According to Sensor Tower, which is an app analytics platform, since its launch in September 2016, Google Allo has been downloaded on Android devices, just 3.1 million times, and 264,000 times on iOS devices. That s a really low figure for total downloads over a six month period. Although Google Allo has managed a decent download count on Android, a mere 250,000 downloads on iOS is rather sluggish. Also Read - How to recharge your Jio number via WhatsApp
To put this in perspective, during the same period of six months, Facebook Messenger has been downloaded about 33 million times on Android devices, and close to 1.7 million times on iOS devices. On the other hand, WhatsApp was downloaded a whopping 58.6 million times on Android in this time period, and about 3.2 million times on iOS. ALSO READ: WhatsApp crosses 200 million monthly active users in India; looks to integrate payments
On its part, Google did make efforts to promote the app in India. It partnered with Caf Coffee Day, an Indian caf chain, to attract more users to its app. Under the partnership, a Caf Coffee Day number was circulated online, and creating a group of three or more, with that CCD number being a part of it, got users free cappuccino codes, which they could redeem at any Caf Coffee Day outlet.
In addition to that, Google Allo also partnered with Indian stand-up comedy group, All India Bakchod (AIB), to make a comedy sketch that advertised a few of Allo s features. While AIB with over 2 million subscriber on YouTube, close to 3 million followers on Facebook and over 4 million followers on Twitter, is popular in India, the partnership failed to work for Google Allo.
Just for a little recap, Google Allo is messaging app, which deeply integrated with Google Assistant. It brings in a host of features like WhisperShout, Ink, end-to-end encryption, and incognito mode among others. However, the talking point of the app remains to be its smart capabilities. When chatting, the AI monitors the topic of conversation and suggests replies that can be sent with just a tap. At the time of launch, Google ensured that the app s image recognition system is nearly 90 percent accurate. The app also prompt replies based on the image shared on a chat. ALSO READ: Google Allo first impressions: It is all about the smarts
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