Renowned American clothing chain Levi’s has joined hands with Google to bring you their touch-sensitive fabric inside your jeans. Also Read - Google could launch its own foldable Pixel Fold in 2021
The clothing brand has become the first partner in tech giant’s ATAP unit’s Project Jacquard at I/O 2015, which offers a connected fabric tech, enabling to connecting devices and power inside the clothes, reported The Verge. Also Read - Pixel 5 now has a launch date and you should thank Google for the leak
Paul Dillinger of Levi Strauss called Jacquard a “dazzling opportunity” for a partnership between the two companies, explaining that they took this up as they wanted to make it easier for people to integrate their gadgets into every daily lives. Also Read - Google Pixel 5 could launch with 6.67-inch 120Hz display
He added that if they were successful in delivering that value in the form of clothes, the project was worth doing.