comscore Google and Levi's team up to make touch-sensitive clothes
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Google and Levi's team up to make touch-sensitive clothes

Renowned American clothing chain Levi's has joined hands with Google to bring you their touch-sensitive fabric inside your jeans. The clothing brand has become the first partner in tech giant's ATA

  • Updated: May 30, 2015 2:35 PM IST
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Renowned American clothing chain Levi’s has joined hands with Google to bring you their touch-sensitive fabric inside your jeans. Also Read - Google could launch its own foldable Pixel Fold in 2021

The clothing brand has become the first partner in tech giant’s ATAP unit’s Project Jacquard at I/O 2015, which offers a connected fabric tech, enabling to connecting devices and power inside the clothes, reported The Verge. Also Read - Pixel 5 now has a launch date and you should thank Google for the leak

Paul Dillinger of Levi Strauss called Jacquard a “dazzling opportunity” for a partnership between the two companies, explaining that they took this up as they wanted to make it easier for people to integrate their gadgets into every daily lives. Also Read - Google Pixel 5 could launch with 6.67-inch 120Hz display

He added that if they were successful in delivering that value in the form of clothes, the project was worth doing.

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  • Published Date: May 30, 2015 2:30 PM IST
  • Updated Date: May 30, 2015 2:35 PM IST



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