Google’s plans to have multiple high-end ‘pure Android’ smartphones instead of Nexus smartphones have reportedly been put on hold. Called Android Silver, the project sought to have multiple high-end smartphones from LG and Motorola apart from a few Chinese smartphone vendors who had shown interest. These smartphones were supposed to have stock Android with additional hardware features like water proofing and software features like advanced voice control with Google’s help. Also Read - Google Photos free storage ends on June 1: What should Android and iPhone users do after that?Also Read - Android 12 leak hints at a major design revamp, better privacy features and more
However, it now seems that Google has decided to put the project on ice and concentrate instead on its Android One initiative, which was launched in India earlier this week, The Information reports. According to the report, the project was stalled after Nikesh Arora, Google’s sales chief, who was spearheading the project departed from the company. Also Read - Top 7000mAh battery Android smartphones in India: Samsung Galaxy F62 and more on the list
The report cites Google’s handset partners had to give unparalleled concessions to Google in lieu of marketing dollars. Google, in turn, could possibly have some solid Android devices in the high-end segment, which is currently dominated by Apple in most mature markets. It would have also given it leverage against Samsung, which is the only Android smartphone maker that is making profits by selling smartphones.
Google is now trying to do the same with Android One but in the $100 smartphone market segment. While Google has launched three Android One smartphones in India this week, there are already signs of its handset partners being unhappy with the project. The first set of smartphones are essentially just one device with different branding. Android One handset partners are also seeking more control from Google in determining hardware specifications, the choice of ODM, pricing and positioning, considering Android One smartphones directly with their own smartphones.