Only a couple of days ago Microsoft had announced an official YouTube app for Windows Phone, it seems like this app is going to be short lived. TheVerge is reporting that Google has asked Microsoft to take down the app and halt all installs immediately, because of the lack of ads. Google terms this as a violation of API use. Also Read - Phones launching in India next week: Google Pixel 6, Samsung Galaxy S21 FE, OnePlus 9RT and more
Apparently, Microsoft made the app without Google’s permission with features that specifically prevent ads from playing. This would obviously hurt Google where is hurts the most as its main source of making revenue is advertising. And this way it is also unable to deliver revenue to content creators. Also Read - Best laptops under Rs 35,000 in October 2021: Asus VivoBook 15, Avita PURA, more
Microsoft for its part has responded and claims that it will be more than happy to provide ads on the app if Google provided access to the relevant APIs. Also Read - Arm-based notebook PC processor market could grow to $949 million in 2021
Clearly, Google is not happy with Microsoft. It has shown an unwillingness to develop for Windows Phone in particular and at Google I/O even CEO Larry Page was extremely critical of the software maker. He said that he was disappointed that Microsoft made use of Google’s open standards for IM on Outlook, but it did not reciprocate in kind.
He went on to say “You can’t have people milking off of just one company”.