comscore Google Assistant result fails in new Pixel ad in India, gets mocked online
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Google Assistant result fails in new Pixel ad in India, gets mocked online

With the Pixel smartphones, Google is going all out with its marketing campaigns. However, in the latest full-page ad by Google, the Assistant seems to be booking the wrong flight.

google-pixel-hands-on-google-assistant

Google has kicked off pre-orders for the Pixel and Pixel XL smartphones in India, and deliveries are scheduled just in time for Diwali. For the first time, Google has been unusually aggressive with the promotion of its smartphones. And why not, the Pixel smartphones are first ever in-house designed, produced and manufactured smartphones. In a similar bid to show off the Pixel phones to Indians, Google took full page ads in a number of national newspapers, touting the smartphones’ new AI-based Assistant feature. The second page of the ad shows the Google Assistant reminding the user the entire information of their flight. However, there is a big flaw in the advertisement. Also Read - Samsung and LG confirm presence at in-person CES 2022

Also Read - Honor phones to come with Google Mobile Services: Report

google-pixel-ad Also Read - Google announces six new Android features, which will roll out this year

So, the flight shown by Google Assistant is a New Delhi to London flight, from United Airlines at 11.35PM. Now, what could possibly be wrong in this? If you Google it, you d know that the United Airlines flight, flying out of New Delhi at 11.35, goes to Newark and not London. Of course, nothing misses the eyes of the netizens, people saw it and now they are questioning how accurate the Google Assistant really is if it got the result wrong even an advertisement. However, to be fair, this could possibly be a deliberately made-up flight detail by Google for the advertisement.

 

 

In case you don t know, Google Assistant is the new AI-based assistant that was unveiled at I/O 2016 earlier this year. Instead of having to ask pre-programmed questions, users are now able to have a proper conversation with the assistant. So if you ask Google a question and then follow up with more questions, the Assistant will automatically pick up the conversation and return the right answer. And the Google Pixels are the first smartphones to come built-in with this new feature by the company. ALSO READ: Google Pixel, Pixel XL pre-orders kick off in India with delivery by October 26

Additionally, keeping in mind its audience in India, Google announced last month that the Assistant would soon be coming in Hindi. What this means is that users will now be able to converse with Google s new AI-based assistant in Hindi. Google said that the support for the language will be rolled out by the end of this year. This announcement followed right after Google added support for the Hinglish language for Google Assistant on the Allo messaging app. Allo, which was launched in India a few weeks ago, has a built-in Google Assistant feature that differentiates it from other messaging apps. This feature lets you search for something within the app itself. For example, if you are chatting about having Italian dinner, Google Assistant will show up restaurant options. All this can be done by simply typing @google . But now, instead of having to converse in English, users can chat with the Assistant in Hinglish too. ALSO READ: Google Assistant is coming soon in Hindi

As for the pre-order for the Google Pixel and Pixel XL in India, Flipkart is offering a bunch of offers. The Pixel smartphone is priced at Rs 57,000 and Rs 66,000 respectively, while the Pixel XL will be available for Rs 67,000 and Rs 76,000 respectively. Both smartphones are offered in Quite Black and Very Silver color options. At the time of filing this story, only three models are on offer on Flipkart. But more are expected to be soon available. Meanwhile, all the models are listed on Croma’s online retail store.

Google is really flexing its marketing muscle with launch of the Pixel smartphones. In barely two weeks of release, the Pixel phones have already become among Google s most marketed products ever. Even before the official unveiling of the smartphones, there were reports about mysterious Google ads cropping up in certain cities in the US. One of these ads included a huge statue which is akin to what we see on the micro site made for the Pixel smartphones. And now, when the smartphones are ready to go on shelves worldwide, Google has released two new ads for the phones. The new advertisements by Google, in a manner humanize the smartphones, with no specifications and details being discussed, but leaving behind an idea how the Pixel smartphones are a physical Google search bar within themselves.

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  • Published Date: October 13, 2016 1:22 PM IST
  • Updated Date: October 13, 2016 1:32 PM IST


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