In a bid to boost its Play Music services, Google announced on Tuesday that it had acquired Songza. Songza is essentially a music streaming service that offers expert-curated playlists depending upon mood, time of day, or a particular theme. Also Read - UEFA Euro 2020: Colourful Google Doodle kicks off European Football ChampionshipAlso Read - Android 12 beta 2 rolling out: New privacy features, tweaked design and more
The rumors about such a deal started floating around earlier this month, when the New York Post revealed that Google had bid around $15 million for the service. There is still no clarity about how much the deal is worth since neither of the companies revealed the financial details of this deal. Also Read - Sundar Pichai: 5 interesting facts about Google CEO you never heard before
As mentioned above, Google already has its own Google Music All Access service that it provides for $9.99 a month in some markets. However, a music recommendation and automatic playlist creator app would go a long way from the barebone music listening experience Google currently provides.
Google has said that it won t make any immediate changes to Songza. In the coming months, however, Google will “explore ways to bring what you love about Songza to Google Play Music,” followed by YouTube and other Google products.
Songza is currently available in some countries on Android, iOS web and Chromecast, and it competes against the likes of Spotify and Pandora.