Google will reportedly integrate a native ad-blocker in Chrome browser next year. However, the feature has been spotted in Google Chrome Canary browser and it gives an early insight of what it could be like. Google Chrome Canary is an unreleased app with limited beta access to developers and early adopters. Also Read - UEFA Euro 2020: Colourful Google Doodle kicks off European Football ChampionshipAlso Read - Fake apps scam: How to identify fake apps on Android, iOS
Essentially, Canary app facilitates developers to test features before they are made available to the stable version. As per TechCrunch, the Canary app has now been introduced to a new privacy measure which allows users to toggle a built-in ad blocker for sites with intrusive advertising. To toggle on the native ad-blocker, users can go to Chrome‘s settings> Site Settings> Ads. There you can turn on or off the toggle switch to “Block ads from sites that tend to show intrusive ads, which is set off by default. Also Read - Android 12 beta 2 rolling out: New privacy features, tweaked design and more
In a crackdown on over the board or “intrusive” advertising, Google is also said to be in talks with publishers. According to WSJ report, Google has reportedly been setting up guidelines and schemes on what differentiates itself from intrusive ads,” helping them avoid getting blocked by the native ad-blocker. The blocked content would be determined by Coalition for Better Ads if found to be offensive. ALSO READ: Google Chrome browser s native ad-blocker feature to launch next year; here s what it means for you
Google made headlines last month when reports surfaced of a native ad blocker expected to release in 2018. Certainly a welcome move from virtually the world’s biggest advertising giant itself, the feature will curb the overdose of click bait and ad-packed web article we stumble upon online every now and then.