comscore Google confirms shutting down Allo as it struggles to get messaging strategy right
News

Google confirms shutting down Allo as it struggles to get messaging strategy right

Goodbye, Allo.

  • Published: December 6, 2018 11:40 AM IST
allo-google-ed

Google is known for creating and shutting down messaging and social media platforms due to lackluster response. The latest in the list of service getting an axe is the Allo messaging application. We first heard that in a way to transition to Chat and Meet but a product lead refuted those claims. However, Google is not refuting the claims that Allo is shutting down, suggesting the messaging app is not getting another chance. Also Read - Phone numbers of WhatsApp Web users are now available on Google search: Report

Also Read - Signal down due to huge user influx; company working on a fix

In response to report detailing Google’s plan to kill Allo, the company published a blog post that aims to set the record straight. In the blog, Google reiterates its strategy to focus only on Android Messages and Duo for consumers while Hangouts Chat and Meet will be aimed at businesses. It adds that as part of that strategy Allo is going away and the Mountain View-based company plans to shutdown the app at the end of March 2019. Also Read - WhatsApp delays privacy policy update; you now have time until May 15 to accept

“Given Messages’ continued momentum, we ve decided to stop supporting Allo to focus on Messages,” Matt Klainer, Vice President, Consumer Communications Products, said in the blog. “Allo will continue to work through March 2019 and until then, you’ll be able to export all of your existing conversation history from the app. We’ve learned a lot from Allo, particularly what’s possible when you incorporate machine learning features, like the Google Assistant, into messaging.”

Klainer also shared ways in which Google Allo users can download or backup all of their conversations from Allo. The blog post also reveals that Hangouts Chat and Meet will eventually become available to all users.

“We’re fully committed to supporting Hangouts users in the meantime,” Klainer added. This further reiterates that Google is not planning to shutdown Hangouts anytime soon. However, it shows the holes in Google‘s strategy around messaging. Google could have owned the messaging space by building a top shelf messaging application and distributing it through its Android platform.

Watch: Google Pixel 3 XL Hands-On

However, on Android, third-party apps like WhatsApp, WeChat, Telegram and Facebook Messenger are used for sending messages. Google has been trying to match Apple’s implementation of iMessage on iOS but its efforts have most fallen apart due to poor deployment or lack of carrier support.

With the official announcement, Google will have four messaging services under its belt – Android Messages, Duo, Hangouts Chat and Meet. As one can understand, Messages will be the main text messaging app on Android while Duo will serve as video calling app. Hangouts Chat and Meet will serve the same purpose but for Google Suite users in the business segment.

For the latest tech news across the world, latest PC and Mobile games, tips & tricks, top-notch gadget reviews of most exciting releases follow BGR India’s Facebook, Twitter, subscribe our YouTube Channel.
  • Published Date: December 6, 2018 11:40 AM IST



new arrivals in india

Vivo Y12s
Vivo Y12s

9,990

Vivo Y51A
Vivo Y51A

17,990

Samsung Galaxy M02s
Samsung Galaxy M02s

8,999

Xiaomi Mi 10i
Xiaomi Mi 10i

21,999

Oppo A15s
Oppo A15s

11,490

Tecno Spark 6 Go
Tecno Spark 6 Go

8,499

Vivo V20 2021
Vivo V20 2021

24,990

Vivo Y20A
Vivo Y20A

11,490

Xiaomi Redmi 9 Power
Xiaomi Redmi 9 Power

11,999

Motorola Moto G9 Power
Motorola Moto G9 Power

11,999

Motorola Moto G 5G
Motorola Moto G 5G

20,999

Vivo V20 Pro
Vivo V20 Pro

29,990

Xiaomi Mi 10T
Xiaomi Mi 10T

35,999

Xiaomi Redmi 9i
Xiaomi Redmi 9i

8,299

Xiaomi Mi 10T Pro
Xiaomi Mi 10T Pro

39,999

Infinix Hot 10
Infinix Hot 10

9,999

Vivo V20 SE
Vivo V20 SE

20,990

Vivo V20
Vivo V20

24,990

Micromax In 1b
Micromax In 1b

6,999

Micromax In Note 1
Micromax In Note 1

10,999

OnePlus 8T
OnePlus 8T

42,999

Samsung Galaxy F41
Samsung Galaxy F41

15,499

Apple iPhone 12 Pro Max
Apple iPhone 12 Pro Max

1,29,900

Apple iPhone 12 Pro
Apple iPhone 12 Pro

1,19,900

Apple iPhone 12 Mini
Apple iPhone 12 Mini

69,900

Apple iPhone 12
Apple iPhone 12

79,900

Poco X3
Poco X3

16,999

Realme Narzo 20A
Realme Narzo 20A

8,499

Realme Narzo 20
Realme Narzo 20

10,499

Realme Narzo 20 Pro
Realme Narzo 20 Pro

13,999

Oppo F17
Oppo F17

16,990

Samsung Galaxy M51
Samsung Galaxy M51

22,999

Poco M2
Poco M2

10,999

Oppo F17 Pro
Oppo F17 Pro

22,990

Realme 7 Pro
Realme 7 Pro

19,999

Realme 7
Realme 7

14,999

Xiaomi Redmi 9A
Xiaomi Redmi 9A

6,799

Vivo Y20
Vivo Y20

12,990

Xiaomi Redmi 9
Xiaomi Redmi 9

8,999

Nokia 5.3
Nokia 5.3

13,999

Motorola Moto G9
Motorola Moto G9

11,499

Realme C15
Realme C15

9,999

Realme C12
Realme C12

8,999

Samsung Galaxy Note 20
Samsung Galaxy Note 20

77,999

Xiaomi Redmi 9 Prime
Xiaomi Redmi 9 Prime

9,999

Oppo Reno4 Pro
Oppo Reno4 Pro

34,990

Samsung Galaxy M01 Core
Samsung Galaxy M01 Core

5,499

Realme 6i
Realme 6i

12,999

Asus Rog Phone 3
Asus Rog Phone 3

46,999

OnePlus Nord
OnePlus Nord

24,999

Infinix Smart 4 Plus
Infinix Smart 4 Plus

7,999

Xiaomi Redmi Note 9
Xiaomi Redmi Note 9

11,999

Samsung Galaxy M01s
Samsung Galaxy M01s

9,999

Vivo X50 Pro 5G
Vivo X50 Pro 5G

49,990

Vivo X50 5G
Vivo X50 5G

34,990

Realme C11
Realme C11

7,499

Poco M2 Pro
Poco M2 Pro

13,999

Realme X3
Realme X3

24,999

Realme X3 SuperZoom
Realme X3 SuperZoom

27,999

Tecno Spark Power 2
Tecno Spark Power 2

9,999

Oppo A12
Oppo A12

9,990

Oppo A52
Oppo A52

16,990

Samsung Galaxy A21s
Samsung Galaxy A21s

15,999

Oppo Find X2
Oppo Find X2

64,990

Motorola One Fusion Plus
Motorola One Fusion Plus

17,499

Samsung Galaxy A31
Samsung Galaxy A31

20,999

Samsung Galaxy M01
Samsung Galaxy M01

8,999

Samsung Galaxy M11
Samsung Galaxy M11

10,999

Infinix Hot 9 Pro
Infinix Hot 9 Pro

9,999

LG Velvet
LG Velvet

Price Not Available

Xiaomi Mi Note 10 Lite
Xiaomi Mi Note 10 Lite

Price Not Available

Apple iPhone SE 2020
Apple iPhone SE 2020

42,500

Honor 30 Pro
Honor 30 Pro

Price Not Available

Honor 30
Honor 30

Price Not Available

OnePlus 8
OnePlus 8

44,999

OnePlus 8 Pro
OnePlus 8 Pro

54,999

Xiaomi Redmi Note 9 Pro
Xiaomi Redmi Note 9 Pro

13,999

Best Sellers