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Google confirms shutting down Allo as it struggles to get messaging strategy right

Goodbye, Allo.

  • Published: December 6, 2018 11:40 AM IST
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Google is known for creating and shutting down messaging and social media platforms due to lackluster response. The latest in the list of service getting an axe is the Allo messaging application. We first heard that in a way to transition to Chat and Meet but a product lead refuted those claims. However, Google is not refuting the claims that Allo is shutting down, suggesting the messaging app is not getting another chance.

In response to report detailing Google’s plan to kill Allo, the company published a blog post that aims to set the record straight. In the blog, Google reiterates its strategy to focus only on Android Messages and Duo for consumers while Hangouts Chat and Meet will be aimed at businesses. It adds that as part of that strategy Allo is going away and the Mountain View-based company plans to shutdown the app at the end of March 2019.

“Given Messages’ continued momentum, we’ve decided to stop supporting Allo to focus on Messages,” Matt Klainer, Vice President, Consumer Communications Products, said in the blog. “Allo will continue to work through March 2019 and until then, you’ll be able to export all of your existing conversation history from the app. We’ve learned a lot from Allo, particularly what’s possible when you incorporate machine learning features, like the Google Assistant, into messaging.”

Klainer also shared ways in which Google Allo users can download or backup all of their conversations from Allo. The blog post also reveals that Hangouts Chat and Meet will eventually become available to all users.

“We’re fully committed to supporting Hangouts users in the meantime,” Klainer added. This further reiterates that Google is not planning to shutdown Hangouts anytime soon. However, it shows the holes in Google‘s strategy around messaging. Google could have owned the messaging space by building a top shelf messaging application and distributing it through its Android platform.

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However, on Android, third-party apps like WhatsApp, WeChat, Telegram and Facebook Messenger are used for sending messages. Google has been trying to match Apple’s implementation of iMessage on iOS but its efforts have most fallen apart due to poor deployment or lack of carrier support.

With the official announcement, Google will have four messaging services under its belt – Android Messages, Duo, Hangouts Chat and Meet. As one can understand, Messages will be the main text messaging app on Android while Duo will serve as video calling app. Hangouts Chat and Meet will serve the same purpose but for Google Suite users in the business segment.

  • Published Date: December 6, 2018 11:40 AM IST