comscore Google could acquire video search startup Baarzo: Report
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Google could acquire video search startup Baarzo: Report

Google is reportedly in talks to acquire Baarzo, a video search startup founded by IIT Guwahati alumini, TechCrunch reports. The status of the deal is not known yet, but some posts on Facebook suggest

baarzo

baarzoGoogle is reportedly in talks to acquire Baarzo, a video search startup founded by IIT Guwahati alumini, TechCrunch reports. The status of the deal is not known yet, but some posts on Facebook suggest that the acquisition has been completed. Also Read - Google stops botnet that used blockchain and impacted 1 million Windows devices

Baarzo claims to differentiate itself by not searching for keywords that are added along with any video but it scans videos and can provide results based on moments inside the video. So you could search for every six Sachin Tendulkar has hit against Shane Warne and Baarzo can provide the result. Also Read - Google Stadia comes to LG Smart TVs: How to play games online

This is how Baarzo describes itself: Also Read - Common marketing gimmicks that brands should avoid to exploit consumers

Unlike Google or YouTube searches, which only evaluate the text around the video, the Baarzo search technology actually analyzes the video content, recognizing hundreds of thousands of objects and millions of faces, and locates the precise moment in the video when the search objects interact in the way you had specified.

It is not hard to imagine why Google would be interested in Baarzo’s technology. Think about the possibilities when this technology gets implemented on YouTube. Could this be the end of keyword-based search on YouTube?

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  • Published Date: June 22, 2014 2:50 PM IST
  • Updated Date: June 22, 2014 8:26 PM IST



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