As Google turns 20, the company is announcing new changes to its key product: search. The search giant has announced that it is rebranding its news feed – the list of items including weather updates and news stories that appear in the search feed – to Discover. Google says that Discover will now appear on the Google homepage on all mobile browsers.
This is definitely the biggest shift from Google yet. Earlier, the feed, now called Discover, appeared only on Google’s own browser, Chrome. Now, opening Google on any other browser, will also show the ‘Discover’ feed in its homepage. It also says that this fresh design will also make exploring interests easier than ever. The new design now offers topic headers which better explain “why you’re seeing a particular card in Discover.”
Next to each topic name, there is a discover icon to see an ever-growing set of topics. Google says this discover icon will also appear in Search, and users can tap “Follow” to start seeing more about that topic in their feed. In addition to the new look, Google is also promising better discovery of content within Discover.
The key focus seems to be around surfacing more videos and fresh visual content and what Google claims to be evergreen content, described as articles and videos, that aren’t new to the web. Discover also offers more context and control to Google users and users can now tap on the control icon to indicate that you want more or less content on a particular topic.
“When it comes to news, we believe it’s important that everyone has access to the same information,” Karen Corby, Group Product Manager, Search wrote in a blog post.
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Discover is also getting more personal by adding support for more languages. It will be able to surface recipes in Spanish while showing sports articles in English and users can set language preference for each interest. “We’re starting with support for English and Spanish in the U.S. and will expand to more languages and countries soon,” said Corby.
In the past few months, Google has been pushing out new design to most of its default services and applications. It is also streamlining services to communicate with each other. The new redesign aimed at mobile users is one of the biggest shift in search from Google and it comes when Google is taking over the life of consumers around the world.