Google may have found a new way for app developers to get noticed in its Google Play app store while also figuring out a business plan to bolster its revenue. The Android maker is planning to launch sponsored search results in the Google Play Store. Also Read - Best free Android games to download this month: From RPGs to mind-bending puzzles
The company says that this will give developers a chance to direct attention towards their apps. “We are always looking for new ways to help you get your apps in front of potential new users,” the company said in a blog post. Also Read - Free Fire Max pre-registrations live in India: How to pre-register, in-game rewards and more
As a result of this, users will see one sponsored app (or perhaps more than one) while looking for travel, coupons, or any other niche apps. This app will be presented at the top with an “ad” label, followed by regular search results. The feature will be rolling out in coming weeks. “That’s why, in the next few weeks, we will begin piloting sponsored search results on Google Play, bringing our unique expertise in search ads to the store.” Also Read - Google is shutting this popular app used by millions of users
It’s surprising that the company took so long to start advertising on the Google Play Store. Google promotes others’ products on its search engine, and that’s how it generates most of its revenue. This is a great opportunity for app developers to showcase their apps in front of more than one billion Android users.
It’s noteworthy to mention that Apple and Microsoft don’t run paid search ads in their respective app stores. Apple has been previously caught prominently showcasing its own apps over third-party developers’, however.