Manu Gulati, an ex-Apple employee and chief architect of SoCs at the Cupertino-based company has been hired by Google to lead SoC processes at the company. Google has reportedly been making a number of expansions in terms of software and hardware units. Getting the veteran chip designer on board hints at Google planning to build its own custom chips for 2nd or 3rd generation Google Pixel smartphones.According to Gulati’s announcement on his LinkedIn profile, he has been appointed as the Lead SoC Architect at Google. Gulati had been with Apple for around eight years and has over 20 years of industry experience. He has previously worked for long tenures at AMD and Broadcom, both reputed SoC manufacturers. Also Read - iPhone 13 launch date and more details tipped as part of new leaks
An IIT Delhi graduate of the 1988-92 batch, Gulati played a pivotal role in shaping Apple’s single core A4 chipset which eventually powered the first-generation iPad and iPhone 4. He furthered developments on many more custom chips by Apple including the six-core A10X Fusion chip powering the new 10.5-inch and 12.9-inch iPad Pro. Gulati completed his Masters in Electrical and Computer Engineering from the University of California. Also Read - Samsung Galaxy Chromebook Go powered by Intel Jasper Lake Celeron processor revealed
According to Variety, hiring Gulati might help Google get an upper hand over other companies while for Apple this seems like a ‘significant blow’. Presently, Google Pixel smartphones are powered by the Qualcomm Snapdragon 821 SoC. Chipsets from Qualcomm are integrated on a lot of other Android smartphones as well. Getting a custom chip will lend the company more control over the development of its smartphone, and offer a more customized and efficient Google experience to customers. ALSO READ: Google Daydream View VR first impressions: Virtual Reality gets as immersive as it can Also Read - iPhone 12 Mini reaches end of production already, say rumours
Previously, a report published by Bloomberg stated that Google is looking forward to power Pixel smartphones with homegrown chipsets. However, reports suggest that getting a custom chip on ‘Made By Google’ smartphones seems unlikely this year as the alleged Google Pixel 2 series smartphones are expected to be launched in a few months. However, if that happens and the Google Pixel 2 smartphones are made with custom chips, then odds are that the smartphone launch might be delayed beyond the expected timeline of October 2017. If at all, the custom chips might power Google Pixel smartphones to launch only in 2018.
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