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Google Glass makes a comeback with focus on enterprise

The Google Glass Enterprise Edition comes with improved hardware and overall design.


Google has launched a number of products and services over the years. Some are hit and some are a flop. Obviously, the hit ones make it to your lives pretty much fluidly, but the ones that don t take off, are buried deep and never mentioned again. Google Glass, despite its immense potential, flopped. Of course, it wasn t a perfect product, and perhaps launched ahead of its time. But the AR industry has evolved so much and now, it s actually a thing. Unsurprisingly, Google has decided to take another shot at the Google Glass.

This time around, Google Glass won t be a half-baked product that has lost its purpose. The company is now targeting the enterprise customers with its new avatar of Glass. Conveniently called Google Glass Enterprise Edition, the wearable will be targeting sectors like manufacturing, logistics, field services, and healthcare. The wearable is available to more businesses through Google s network of expert partners

We ve also made improvements to the design and hardware so that it s lightweight and comfortable for long term wear. We ve increased the power and battery life too, said Jay Kothari in a blog post titled A new chapter for Glass.

According to TechCrunch, Google has increased camera resolution in the new Glass Enterprise Edition from 5-megapixel to 8-megapixel. There s also an indicator that tells you when it s shooting. Other improvements include better Wi-Fi speeds, integrated frames that are supposed to make it suitable for heavy duty conditions. Following a modular concept, the device is now easier to detach. According to reports, the Google EE is under a full-on production and is likely to make its way to a lot of places sooner than expected.

Now the Glass product team is back at X, and we ll be collaborating with the Google Cloud team and our partners to help customers across a variety of business sectors make the most of Glass. Together, we re looking forward to seeing more businesses give their workers a way to work faster and in a more focused way, hands-free, he concluded. RELATED: Asus Zenfone AR is the first step in an arduous battle that lies ahead

At I/O 2017, Google had a subtle focus on Augmented Reality. From its announcements, it was pretty much clear that the company is looking at more of a mixed reality version rather pushing AR and Virtual Reality separately. It announced a standalone headset that blended AR into the VR experience. There were some major improvements to the Project Tango as well. ALSO READ: Google I/O 2017: Augmented Reality is getting better and I m very excited

Now in hindsight, Google Glass seems more of a strategic failure rather the quality of the product. Of course, AR was still far from mainstream, but there s no denying to the fact that the wearable had immense potential, and saw a better adoption in sectors like healthcare. Cut to 2017, Apple, Microsoft, Facebook and several others are extensively focusing on the AR. Even though consumers are getting a tiny dose of these futuristic tech, there appears to be a general consensus on embracing the AR. As far as Google goes, the strategy around the new version of Google Glass seems very much linear — that is to target segments that will actually leverage its wearable.

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  • Published Date: July 19, 2017 12:32 PM IST

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