comscore Google had to make its own smartphones because its hardware partners are dying
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Google had to make its own smartphones because its hardware partners are dying

Latest data points that Android has captured a record 88 percent of global smartphone market, however, device makers are struggling to make profit and their shipments are declining.

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Android is still the reigning king in the mobile segment. The Google-developed mobile operating system continues to give a hard time to Apple iOS and has almost pushed other operating systems to the verge of extinction. With a surge seen in global smartphone shipments, it is evident that the world s most popular mobile operating system too will see a growth in market share. Latest statistics suggest that the Android OS captured approximately 88 percent global market share in Q3, 2016, while the share of iOS dipped to about 12 percent. Also Read - Happy Father's Day 2021: Google Doodle wishes dads with cute pop-up greeting card

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The latest data comes from Strategy Analytics that indicates that only Android operating system continues to see positive growth year-on-year by 10 percent. While the Apple-made software, which powers the iPhones and iPads, has seen a decline by 5.2 percent year-on-year. While Google had launched Android One and Nexus series of smartphones, it took greater control over hardware and software with the first set of Pixel and Pixel XL smartphones, making them officially the first Google smartphones. The Pixel smartphones nonetheless are still manufactured by HTC. It is worth pointing out that the Android software has long been used and experimented with by Original Equipment Manufacturers (OEMs) who continue to layer it with their own custom UI. Also Read - PUBG New State receives over 17 million pre-registrations as closed alpha testing ends

Despite a positive growth, Google s challenges with Android are mounting. One of the reasons is that given its open-source nature, Android is being exploited by manufacturers. The Android platform is getting overcrowded with hundreds of manufacturers, few Android device vendors make profits, and Google s new Pixel range is attacking its own hardware partners that made Android popular in the first place, Woody Oh, Director at Strategy Analytics, said. ALSO READ: Micromax loses number 2 spot to Lenovo in Indian smartphone market: Canalys

Android enjoys the leading position in the market owing to its low-cost services on offer and user-friendly software, which device makers continue to offer from devices ranging from the lowest end to the most premium segment. However, manufacturers are struggling to make profit despite using the most popular software. According to the latest data by IDC, Samsung is still the top Android device manufacturer in the world and continues to make profit. Despite its recent blunder with its Galaxy Note 7, the South Korea based smartphone maker has been able to mint money thanks to the success of its Galaxy S7 and S7 Edge smartphones.

Meanwhile, companies such as LG, HTC, and Sony have not only faced a decline in their shipments in this quarter, but have been beaten to dust by the coming of newer China-based device makers. IDC found that after Samsung and Apple, it is none of the exiting players but newbies such as Huawei, OPPO, and Vivo, which have taken up the top spots in device manufacturing across the globe.

Earlier this week, LG Electronics reported that its third-quarter operating profit fell 3.7 percent from a year earlier, hit by poor sales in its money-losing smartphone business. HTC, which ironically is the manufacturer of Google s latest Pixel smartphones, continued to lose money in the Q3 2016. The company reported a loss of $133 million in the July-October period. ALSO READ: Ok Google, your Pixel smartphones are impressive

The timing couldn t have been any better for Google, which had been long eyeing the smartphone category and take full control with its most popular OS. At a time when manufacturers are struggling to make profits and consumers aren t happy with their low-on-innovation-smartphones, the entry of Google Pixel and Pixel XL smartphones fit in somewhat right. A platform that continues to enjoy popularity and has a wider reach when blended with a product that carries just the Google branding, consumers are likely to feel tempted. Add to it, rival Apple s poor performance in one of the largest smartphone consumer market of China, Google and Android both have an opportunity to sustain their top position in the market.

For the latest tech news across the world, latest PC and Mobile games, tips & tricks, top-notch gadget reviews of most exciting releases follow BGR India’s Facebook, Twitter, subscribe our YouTube Channel. Also follow us on  Facebook Messenger for latest updates.
  • Published Date: November 4, 2016 4:00 PM IST



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