Search giant Google is testing a new image search layout that looks like the image search layout of the visual discovery-based website Pinterest. According to a report by Tech Crunch, the new interface aligns images vertically instead of horizontally making the results looks similar to how images appear on Pinterest. The alignment is not the only change in the design as now the images appear with small captions and badges describing if the thumbnail appearing in the search is from a video or a product with the facility to buy it from any website. Once you tap on the image, Google now presents more information about the image.
For instance, if you tap on a product and the website hosting the image has used “Google Shopping” to upload the results to the index of Google, then the user will see more information about the product including if it is in stock or not. Users can directly order the product if it is in stock with “two lists of related images” under the selected image of the product. According to the report, the company confirmed that it is testing this new interface adding “We’re constantly experimenting to improve our experience with Google Images and don’t have anything further to announce at this time.”
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The company had previously added the dynamic information feature to its mobile app last year. The machine learning-powered suggestions related to the items in the images on Android will also be available on the desktop. Though, this is not the only design that Google is testing when it comes to its image search layout. Some users are also reporting standard, horizontally-aligned image search layout with smaller thumbnails.
Clicking the images in this layout gives a larger preview of the image with a dark background along with the ability to visit the website where the image is hosted. This design comes with the option to save or share image links similar to how you can save or share the images on Pinterest. The primary difference being that this design does not come with any product details.
The redesign is in line with how the company is gradually revamping parts of its search experience. According to the report, it is an interesting point to note here is that the company seems to be aiming at Amazon, eBay, and other e-commerce platforms by pushing users to its own e-commerce back-end with the help of image searches instead of directly competing with the giants. The company also seems to be focusing on mobile for the revamp and later rolling it out to the desktop as evident with this image search layout redesign.