Google Inbox has been in the news all of last week with many looking for an invite from friends and acquaintances. Mashable got into the Google warehouse and spoke to the creators of the Inbox app Alex Gawley and Jason Cornwell to understand how Inbox is going to replace our beloved and habituated Gmail forever. Also Read - Best camera phones under Rs 35000 to buy in July 2021: Pixel 4a, Mi 11X, and more
Gawley, the product director of Gmail and Inbox, asserts that even though Inbox is designed to be more useful, it does not really intend to replace Inbox, yet. “The way that people deal with their inbox has changed dramatically,” he says. “We found people really wanted to run their life through their inbox — there was so much information there — but it was a lot of work for them. Also Read - Timex Helix Smart 2.0 with temperature sensor, heart rate sensor launched: Details here
Google is testing the waters with Inbox, but the creators really think that Inbox could replace email – and Gmail – as it solves some real problems that exist with emails today. Cornwell, who is the design lead for Gmail and Inbox, says that features like Highlights, which surfaces content without the need to open messages, are just some of the additions that have been missing on traditional email. Also Read - Netflix could launch its video game streaming service next year, at no extra cost
“If your flight information changes your email stays the same, but the Highlight goes farther,” he explains. “It goes out to the web and pulls in up-to-date tracking information. You can see the terminal and the gate right in the Highlight.”
He also talks about Bundles which is basically an extension Gmail’s existing tabs. “Lots of people get 50 to 100 promotions a day,” says Cornwell, “and we keep on getting them because occasionally there’s that diamond in the rough — that deal you really want to take advantage [of]. So most people don’t unsubscribe to them. What Bundles allow you to do is look across a whole category of messages all at once.”
There’s also the Reminders feature which basically turns your Inbox into a to-do list, and it works across devices. “If you create a reminder on your Wear watch or in [Google] Now, that’s going to cause your phone to buzz, but then it ends up back in Inbox if you snooze it away,” Cornwell adds.
Gawley sums it up by saying that Inbox is designed for the problems that have been envisioned looking 10 years ahead. “We know there’s a whole bunch of things that people are doing inside Gmail that we want them to be continuing to be able to do as well. We hope, in the long run, that most of our users will be on Inbox.”
Watch Alex Gawley and Jason Cornwell talk about Inbox: