Google India managing director, Rajan Anandan, has confirmed Xiaomi’s intentions to launch its smartphones in the Indian market soon. Moments ago, Anandan tweeted about meeting Xiaomi co-founder and president Bin Lin and VP of international expansion and former Googler, Hugo Barra. BGR India had earlier reported about the Chinese smartphone sensation’s was planning to launch in India and was already in talks with multiple content providers. Also Read - OnePlus Nord CE vs Redmi Note 10 Pro Max: Does 4G still outdo 5G at a lesser price?Also Read - Xiaomi is hiding the front camera on its next Mi flagship smartphone
Anandan tweeted that he met Lin and Barra and was “amazed to learn how a business can be re-invented – India smartphone landscape will change!” Also Read - Xiaomi 200W fast charging to reduce 20 percent of full battery capacity in 2 years
Rajan Anandan (@RajanAnandan) March 24, 2014
Update: Hugo Barra has replied to Anandan’s tweet.
@RajanAnandan Thanks so much for dinner, Rajan. Congrats on rocking it at Google India and see you back in Delhi soon!
Hugo Barra (@hbarra) March 24, 2014
Xiaomi sold over 18 million smartphones in 2013 and aims to sell 40 million smartphones this year. The company recently launched in Singapore and has plans to launch its smartphones in neighboring markets like Thailand and Philippines apart from India.
The startup now valued in excess of $10 billion gained immense popularity in China after it started selling smartphones almost at cost with an online only sales model. It puts up smartphones for sale online in batches of 100,000 units, which are usually snapped up in seconds. It makes revenues by selling services and apps.
Though the smartphones run on Android, they have a custom MiUi (pronounced as my ui) interface on top. The company listens to requests from its users and keeps adding new features and releases an update every week. The community involvement is a big part of Xiaomi’s success.
However, it remains to be seen how Xiaomi plays its cards in India considering most apps and services are already available via the Google Play store and majority of users don’t pay to buy apps or services. One of my doubts about Xiaomi’s online-only distribution model though have been cleared by the success of Motorola, which tied up exclusively with Flipkart to launch the Moto G and Moto X in India.