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Google India to open brick-and-mortar stores to improve Pixel smartphone sales: Report

Google India is said to have been encouraged by the response it received for its pop-up stores.

  • Published: December 26, 2017 3:35 PM IST
google pixel 2 xl logo

When it comes to top-of-the-line flagship devices, one invariably mentions a Samsung, Apple or Google smartphone. But unlike the other two, Google’s Pixel 2 series smartphones aren’t that easy to find. To change this situation, the search giant is reportedly planning on opening brick-and-mortar stores in India.

Google is said to have been encouraged by the response to its pop-up stores recently, ET reports. Recently, these pop-up stores have been set up at various malls like the High Street Phoenix in Mumbai, and Select Citywalk, Promenade, Mall of India in Delhi-NCR. Some large format retail stores have also dedicated some space to showcase the Pixel smartphones.

Here, potential buyers manage to get some hands-on experience with the devices, and Google is able to better explain the feature set. Besides the Pixel smartphones, these upcoming Google stores will also showcase other hardware products like Chromecast, and Daydream View VR headset among others.

While, Google hasn’t officially commented on this matter, the report cites sources claiming that these stores could come up sometime in the latter part of 2018. The company is also said to have hired a senior Apple executive to be part of its expansion plans.

What is not known at the moment though is whether these upcoming Google Stores will be single-brand retail or run by other franchises. The likes of Samsung, Apple and Xiaomi have their stores run by other franchises in India. Apple, however, has been lobbying hard in India for single-brand retail licence to be able to open its own stores.

This isn’t the first time Google is dipping its feet into the offline space. Back in 2013, Google had tied up with Spice Group for ‘AndroidLand’ outlets, which was dedicated to Android smartphones from multiple brands. This venture however soon shut down owing to poor sales.

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  • Published Date: December 26, 2017 3:35 PM IST